Page Experience is a new tool from Google that measures whether users are experiencing pages the way you intended. Rather than focusing on content, graphics and links, you concentrate on loading time, site security, and other browsing factors.
Building great content is vital, but if users get frustrated and leave before they even get a chance to read about your product or service, you risk not getting them back.
Of course, how fast your page loads is relative to the user’s internet connection and device. While some factors are completely out of your control, these statistics give you standards and concrete actions on what you can control.
Sources of Information
Page Experience takes its information in part from the Chrome User Experience Report. This report shows real user measurement of key metrics across the public web from users that have chosen to sync their browsing history and share their online activities.
In essence, Page Experience bases its output on two key areas: (1) specific features a website has or doesn’t have, and (2) measurable predetermined metrics of core web vitals.
Page Experience Key Features
Your website should have these three main features:
#1 – Mobile Friendliness – How your website looks across different devices.
#2 – Secure HTTPS Encryption – A protocol that employs encryption to provide a secure connection.
#3 – No Intrusive Interstitials – Includes pop-up ads, other forms of interruption marketing, or pop-up windows that ask your users to sign up for a mailing list.
Page Experience Core Web Vitals
These technical numbers can help you measure your user experience:
- FID – First Input Delay (Interactivity) – Calculates the time between the user’s first interaction with your page (clicking a link) and when the browser allows interaction with your page. A good time is less than 100ms.
- LCP – Largest Contentful Paint (Loading) – Measures how long it takes the largest image or text block to be visible to the user, relative to when the first page started loading. A good time is less than 2.5 seconds.
- CLS – Cumulative Layout Shift (Visual Stability) – A formula that measures any layout shifts while the user navigates your page. Good is below 0.1.
How to Improve Your Site Using Page Experience
As part of an ongoing SEO strategy, you’ll definitely want to incorporate Google’s Page Experience data in your site’s design and structure.
The key features are something you can change by updating layouts and security measures, and carefully considering the ads and pop-ups you choose. Core web vitals are also linked to the way your page is set up.
Designing your web page to create a great experience for your users will guarantee that they’ll find what they need quickly and easily. Oh, and you’ll want to do this for each page on your site. Here are some resources that can help:
Of course, you don’t have to go about this all on your own. We can incorporate all these features into your website design/structure to ensure you’re landing at the top of the search results and converting more of those clicks into sales!