Learn Digital Marketing for Free

learn digital marketing for free

If you can’t afford to hire an SEO agency right now, we highly recommend learning digital marketing for free by getting started with the videos below. Once you’re ready to learn digital marketing on a deeper level, we highly recommend investing in Semrush and their Semrush Academy.

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Nearly all of the businesses we surveyed in our latest Semrush State of Content Marketing Report either currently use content marketing tactics or plan to start implementing them. So, with that in mind, it's important to know what content marketing involves and what it doesn't. And, of course, it's vital to figure out how you can make the most of content marketing to boost your business's growth. Check out this video featuring Shama Hyder, the founder and CEO of Zen Media, where she breaks down the basics of content marketing. You'll get some awesome (and practical) tips from her to take your business to the next level. Remember to subscribe for more educational marketing tips and share if you enjoyed this video! Excited to kick-start your content ideas? Take a look at these resources to help you get started: ➡️ Power Your Business Expertise with AI and Data to Create Unique, Engaging Content at Scale: https://bit.ly/3q2nUkf ➡️ Check out The Content Marketing Starter Kit for Your Business: https://bit.ly/45nT4Tq ➡️ Download the annual State of Content Marketing Report to learn key trends: https://bit.ly/3WrlS9o #contentmarketing #contentmarketingcourse #howcontentworks KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LkZSaTRQVHROTXh3

What Is (Effective) Content Marketing?

Looking to improve your comprehension of marketing analytics tools and reports? Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/analytics-for-in-house-marketing-teams/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end to find out exactly what to focus on so you can get more results while collecting less data. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/analytics-for-in-house-marketing-teams/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #dataanalytics #dataanalysis #marketinganalytics #semrushacademy
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmFfVUNsdDIyMjBn

Understanding Data Analytics for In-House Marketing Teams

Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: How to Create an Effective Marketing Strategy. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/create-effective-marketing-strategy/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end to find out all the essential components of a marketing strategy and have a better handle on what you’re trying to achieve in your business and why. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers the components of a solid marketing strategy, how to set business goals, and how to do a competitor analysis.(It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/create-effective-marketing-strategy/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Li1YWG9XZEFmc0g0

What Is a Marketing Strategy and Why Do I Need One?

Just getting started with Social Media Marketing or interested in pursuing a career in this field? This video is a great starting point! You’ll learn more about what social media marketing entails, take a look at the social media landscape with current user stats, and uncover some of the most relevant marketing goals specific to social platforms. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Social Media Marketing Crash Course. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/social-media-marketing-crash-course/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end to find out exactly what social media marketing entails and what to focus on so you make a splash in this exciting industry. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers social media marketing fundamentals for developing audience insights, tracking competitors' social channels, and much more.(It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/social-media-marketing-crash-course/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #socialmediamarketing #socialmediaforbusiness #socialmediamarketingcourse #socialmedia
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LjE2cVRmRkJsaW93

Getting Started with Social Media Marketing: What You Need to Know

📢 Calling all ambitious, go-getters interested in a career in Paid Social 📢 Welcome back to Part 2 of our Story of a Social Advertising Manager! Stephanie shares the best and worst part of her job and also describes her job to her grandparents 😅 How would you describe your job to your grandparents? 🤔 #marketingtips #careeradvice #careergrowth #paidsocial #socialadvertising KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnY2LWIyOEFHMTRr

Marketing IRL - Story of a Social Advertising Manager - Part 2

👋🏼 Meet Stephanie, Social Advertising Manager at Semrush! For those of you looking to start a career in Paid Social, you won't want to miss out on Stephanie’s insights. Today, she’s sharing: ► her job in 3 words ► the best thing she’s learned on the job ► advice for someone looking to be in this role 📣 Stay tuned for more from Stephanie! #marketingtips #careeradvice #careergrowth #paidsocial KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmVOcUFkXzlFbTRB

Marketing IRL - Story of a Social Advertising Manager

Looking for the best way to measure a variety of facets of your digital marketing campaigns in little to no time? Watch this video to explore best practices when using Google Analytics, Search Console, and Tag Manager. We’re also throwing in ways to use Semrush tools for SEO reporting, gauging competitor performance, and more. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Fundamentals of Marketing Analytics. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/fundamentals-of-marketing-analytics/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you get to know all of the top digital marketing tools, so you can learn how they work, what they measure, and how businesses use them to find value 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know to outrank your competitors in local search. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/fundamentals-of-marketing-analytics/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lkx2dDZmNWZnRElF

How to Effectively Measure Marketing Campaigns

Wondering how you can show up on Google’s Local Map Pack? When time and resources are limited, it can be difficult to nail down time to figure out all the ins and outs of local ranking factors. ⏱️In less than 7 minutes you’ll know exactly what improvements to prioritize so you can start seeing results faster. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: How to Outrank Your Competition in Local Search. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/how-to-outrank-your-competition-in-local-search/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you get to know all seven of the big ranking factor buckets 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know to outrank your competitors in local search. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/how-to-outrank-your-competition-in-local-search/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmxWUG5pUG5YTDMw

Local Ranking Factors Explained

How can you build authority around an industry-related topic? Content-led SEO is a strategy that will help you get there. It’s a matter of writing high-quality copy that is not only helpful, but also optimized to rank on Search Engine Results Pages. 🔥 Watch to learn how you can lead with SEO when creating content. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Content Marketing Principles for Business. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/content-marketing-principles-for-business/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you the 6 steps to take to lead with SEO when developing content. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know when getting started with SEO best practices. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/content-marketing-principles-for-business/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seocontent #seocontentwriting #contentwriting #contentmarketing #contentmarketingcourse
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnVWSUVkV2NnMDU4

How to Write High-Quality Content Optimized to Rank

Ever wonder why your content strategy isn’t converting? Most strategies focus on the awareness stage of the marketing funnel, and while this might get you a lot of traffic, you might notice that your conversions are rather low. 🔥 Discover what you can do to focus on prospects with a high buying intent. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: How to Boost Lead Generation with SEO. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/boost-lead-generation-with-seo/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you know exactly how to find and use keywords that drive conversions. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know when getting started with SEO best practices. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/boost-lead-generation-with-seo/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #keywordresearch #keywordresearchtips #convertingcontent #highconvertingcontent
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnVoSnVyd1lybzNN

How to Find Keywords that Convert

Ana Camarena, a Content Writing Manager at Semrush shares her helpful tip for anyone who wants to grow into a content manager role. Don't miss it! KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnZHYVN5UGdEUjB3

Top advice from a Content Writing Manager!

When was the last time you gave your LinkedIn headline some love? Think of it as an initial handshake or an entry point for any personal branding you do. 😅No pressure! Watch to get some pointers on crafting an optimized LinkedIn headline so you can make a strong first impression. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Optimizing Your LinkedIn Profile with SEO. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/optimizing-your-linkedin-with-seo/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you know exactly how to create a powerful and optimized LinkedIn headline! 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know when getting started with SEO best practices. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/optimizing-your-linkedin-with-seo/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub.. ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #linkedintips #linkedinmarketing #linkedinprofile #linkedinprofiletips #linkedintutorial
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lmt1WUx5WDFaaVJF

How to Optimize Your LinkedIn Headline

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