Learn Digital Marketing for Free

learn digital marketing for free

If you can’t afford to hire an SEO agency right now, we highly recommend learning digital marketing for free by getting started with the videos below. Once you’re ready to learn digital marketing on a deeper level, we highly recommend investing in Semrush and their Semrush Academy.

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🎉 Welcome back to Semrush Academy’s brand new show, Small Business, Big Results, hosted by Brian Dean. 🎉 Over the course of 10 episodes, Brian will be chatting with a variety of guests who have experience running small businesses or fast-growing start-ups. Throughout the show, we’ll cover a range of topics that are top-of-mind for growing companies, including: key roles to hire, mistakes to avoid, what to outsource, and so much more. 📣 Be sure to follow the series so you don’t miss out on any of the episodes ▶︎ https://youtube.com/playlist?list=PLV7hU9BBDbaTD4Swvtn2yX_Qie-fyKKRu 🧐 It’s easy to think that a steady increase in website traffic over time is a measure of success for businesses. And while that’s partly true, what really matters is what those visitors do once they land on your website. Brian sits down with Benji Hyam, the co-founder of Grow and Convert and Wordable.io, to discuss how businesses can boost online traffic that actually converts. NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss out on a single piece of advice that Benji Hyam and Brian Dean have to offer about boosting traffic that converts. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming episodes of Small Business Big Results. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Brian’s Channel ▶︎ https://www.youtube.com/c/BrianDean/ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #webtraffic #websitetraffic
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lk9QTDJvYUhBWmxr

How to boost online traffic that converts in 2023

What does it mean to be a marketing leader? Andrew Warden, CMO of Semrush, shares his personal insight into what is essential for success. #shorts #career #marketing #inspiration KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnQxa01BSk5tNTlB

Marketing IRL: A CMO Story - Part 3

We keep moving with Andrew Warden’s career journey! Get inspired by his most important piece of advice in our second video of the Marketing IRL series. #shorts #career #marketing #inspiration KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnYzdU9pcDJXa3VV

Marketing IRL: A CMO Story - Part 2

🎉 Welcome to Semrush Academy’s brand new show, Small Business, Big Results, hosted by Brian Dean. 🎉 Over the course of 10 episodes, Brian will be chatting with a variety of guests who have experience running small businesses or fast-growing start-ups. Throughout the show, we’ll cover a range of topics that are top-of-mind for growing companies, including: key roles to hire, mistakes to avoid, what to outsource, and so much more. 📣 Be sure to follow the series so you don’t miss out on any of the episodes ▶︎ https://youtube.com/playlist?list=PLV7hU9BBDbaTD4Swvtn2yX_Qie-fyKKRu 🧐When starting a new business or working with prospective clients, a common question that comes up is “Do I really need to prioritize SEO?” or “Is SEO still relevant in 2022?” Brian sits down with Crystal Carter, Head of SEO Communications at Wix, to discuss how SEO still has the power to impact any business’s visibility and growth, even now. NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss out on a single piece of advice that Crystal Carter and Brian Dean have to offer about SEO’s impact on small businesses. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming episodes of Small Business Big Results. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Brian’s Channel ▶︎ https://www.youtube.com/c/BrianDean/ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #SEO #seotips
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lk9RUVlEYm96Wlc0

Yes, SEO is still important in 2022!

Exploring a career in marketing? Our Marketing IRL series in YouTube Shorts format is getting personal so you can get an inside look at what this dynamic career is all about. Start the journey here with our CMO, Andrew Warden's inspiration Story - Part 1. ----- #shorts #career #marketing #inspiration ----- KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LjY1TWd0N0l3VjVv

Marketing IRL: A CMO Story - Part 1

Welcome to the 10th and final video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. When it comes to scaling your new or existing business, any strategy is going to cost you - either in time spent or cold, hard cash. And if you’re going to be spending money on paid ads, you want to spend it wisely. Believe me, there are a TON of ways to blow your ad budget, and only a few methods that are going to get you the results you want at a good price. That’s why in this video, I’m sharing my secrets to what’s working right now so you can spend the money you do have with confidence, knowing that you’re going to get results. Here’s what I’ll be covering in this video: 00:00 Intro 00:39 Facebook Lead ads 02:01 Retargeting with Facebook ads 03:12 Reels 03:50 Google Performance Max Ads 05:06 Spotify Ads 06:19 Marketing your new or existing business 💸 PAID TRAFFIC SOURCES MENTIONED: Facebook Lead ads ▶︎ https://www.facebook.com/business/news/lead-ads-launch Instagram Reels ▶︎ https://business.instagram.com/blog/introducing-instagram-reels-ads Google Performance Max ads ▶︎ https://www.google.com/retail/solutions/performance-max/ Spotify ads ▶︎ https://ads.spotify.com/en-US/ NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss any of my paid traffic secrets to what’s working right now. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #paidtraffic #paidads
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LlpfMmxfNVJqM3Fj

Paid Traffic Secrets ANY Business Can Use

Feeling a little overwhelmed by GA4? To avoid getting distracted by all the configurations in Google Analytics, Jeff Sauer is sharing the 5 techniques he recommends implementing in your account right now. 🔥Watch to understand the 80/20 of Google Analytics (i.e. the 20% of effort that you can put in to get 80% of the results you seek). 👉 Here is the breakdown of what Jeff covers in this video: 0:00 Intro 0:37 Setting up a data stream 2:43 Enable enhanced measurement 4:01 Ensure data quality 4:19 Google's official URL builder 6:09 Set up custom events 8:03 Mark custom events as conversions 💡 LEARN MORE 💡 This is an excerpt of Jeff Sauer's free course on Semrush Academy: GA4 for SEO: How Data Helps Businesses Grow. Watch the full course for free here ▶︎ https://smr.sh/KYD ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you know what it takes to increase traffic to your blog! 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub... 4️⃣If you haven’t already, enroll in the complete course which covers everything you need to know when getting started with GA4. (It’s 100% FREE) ▶︎ https://smr.sh/KYD ************************************* The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semr... #ga4 #googleanalytics4 #googleanalyticstutorial #googleanalytics
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LjBMVDdhSzJHZ2E4

Do these 5 things to get the most out of GA4!

Welcome to the 8th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. The early stages of starting a business tend to be when you’re the most strapped for cash. Because of this, it can be hard to determine how to best market your services or products. In this video, I’m sharing my favorite FREE social media marketing tips that actually work in 2022. Here’s a breakdown of what I’ll be covering in this video: 00:00 Intro 00:27 Keep your eyes peeled for the shiny new thing 01:36 Be a guest on a podcast in your niche 03:26 Leverage your LinkedIn connections 06:15 Next steps for getting the word out about your business ⚒️ TOOLS MENTIONED: MatchMaker.fm ▶︎ https://www.matchmaker.fm/ NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss any of my free social media marketing strategies that are working right now. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #socialmedia #socialmediamarketing
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LkV3Q1IzZS1KeXJR

Social Media Marketing Strategies That Work in 2022

Welcome to the 8th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. Believe it or not, email is still the golden unicorn when it comes to your digital marketing strategy and making your new business profitable. In this video, I’m taking you through the exact steps to take in order to run an effective and profitable email marketing campaign, including what’s working in today’s market. Here’s what I’ll be covering in this video: 00:00 Intro 00:25 Email marketing ROI 00:37 Upgraded lead magnet 02:04 Strategy for post lead magnet delivery 03:31 Your engagement style 04:25 Minimal appearance 05:18 Videos and GIFs 06:32 Cleaning up your email list 08:07 Next steps for a profitable business ⚒️ TOOLS MENTIONED: Mail Chimp ▶︎ https://mailchimp.com/ Active Campaign ▶︎ https://www.activecampaign.com/ Convert Kit ▶︎ https://convertkit.com/ NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss my proven strategies and insider secrets when it comes to running a profitable email marketing campaign. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #emailmarketing #emailmarketingstrategy
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnZxNDVQRFp0dEFz

How to Master Email Marketing (& 42x Your Money!)

Welcome to the 7th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. Content marketing is one of the best ways to take your business from brand new to profitable. I know this from first hand experience and can say that it is 100% responsible for the success of my own business. In this video, I’m going to share with you the 3 steps you need to take to get the most out of your content and reach more people so you can start bringing in profits on a larger scale. Here’s what I’ll be covering in this video: 00:00 The best way to take your business to the next level 00:27 What content marketing is not 01:01 Why content marketing reigns supreme 01:31 Determining the proper content format 02:24 Podcasting 03:02 Video 04:05 Scheduling and consistency 05:23 Sales funnel content 06:46 Promoting your content NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss a single step for getting the most out of your content marketing efforts. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #contentmarketing #contentmarketingstrategy
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnNaZTV1MldVRGxB

How to Use Content Marketing to Explode Your Business Reach

Welcome to the 6th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. Reviews are absolutely essential when it comes to getting your business more visibility. In fact, data shows that 4 out of 5 consumers will opt for a business that has reviews (preferably good ones!). To help you get the positive online feedback your business deserves, I’m sharing my personal action plan for getting more reviews on Google so you can stand out from the crowd and gain more customers. Here’s what I’ll be covering in this video: 00:00 Getting more reviews on Google 00:30 Exceeding expectations 01:32 Making the review process easy 02:52 Various ways to ask for a review 05:21 Combating negative reviews 06:29 Follow-up email 07:05 Next steps - email strategy ⚒️ TOOLS MENTIONED: Whitespark ▶︎ https://whitespark.ca/google-review-link-generator NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss a single step of my action plan for getting more reviews on Google! 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #googlereviews #googlebusinessprofile
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmRfQVdGWk5QdWxZ

How to Get More 5-Star Google Reviews for Your Business

Welcome to the 5th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business. If your business serves a local area, then securing a spot on the coveted Google map pack is ideal. However, it’s important to note that there are literally DOZENS of factors that go into who shows up there and in what order. Rather than stress about all the nitty gritty details, I’m going to help you focus on a handful of things that will have the biggest impact on your ability to rank. 👉 Specifically, I’m breaking down 7 big local SEO ranking factors, as well as the 3 most important elements within your GBP that you can actually control and use to your advantage. Here’s what I’ll be covering in this video: 00:00 The coveted Google map pack 00:30 Ranking in your local map pack 01:50 Primary GBP category 02:50 Keywords in your business name 04:20 Additional business categories 05:36 What you shouldn’t focus on 06:40 Next step to improving online visibility NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss my best tips for optimizing your Google Business Profile! 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 Wes's Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #googlebusinessprofile
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LldFZHZwQzhQTzRN

Google Business Profile Optimization: What Should You Focus On?

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