Learn Digital Marketing for Free

learn digital marketing for free

If you can’t afford to hire an SEO agency right now, we highly recommend that you learn digital marketing for free by getting started with the videos listed below. Once you’re ready to learn digital marketing on a deeper level, we highly recommend investing in Semrush and their Semrush Academy.

 

Semrush

Semrush
In this video you'll learn what new features appeared in Semrush in the past few months. ► Like this video? Subscribe! http://smr.sh/KdD Semrush is such a fast-changing platform that sometimes it's hard to keep up with what's new. That is why we decided to create this monthly format where we tell you what changed, what new features are available and what they do. Please let us know in a comment if you like this type of videos and you want to see more! Timestamps: 00:00 Intro 00:40 Backlink Analytics (the fastest checker on the market!) 01:22 My Reports 01:52 Site Audit 02:28 Traffic Analytics 03:44 SEO Writing Assistant 04:11 Agency Solutions in side bar 04:30 Outro 📖 USEFUL RESOURCES: Backlinks studio ► https://www.semrush.com/blog/fastest-backlink-discovery-tool/ Backlinks Explainer blog post ► https://www.semrush.com/blog/how-we-built-a-new-backlinks-tool/ 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lm1STUdqZDdzQkZF

What's new in Semrush? - June/July Features Digest

In this video you’ll learn how to drive organic traffic with Semrush. ► Like this video? Subscribe! http://smr.sh/KdD Intro: 00:00 00:35 - If you are not quite sure who your competitors are, check out the Organic Research competitors tab. This report can give us a helicopter view on our position among other domains of our competitors. 00:54 - The first thing that we will do now is analyze the keyword profile of our main competitor. We need it to find good keywords for our own domain in order to compete for more valuable keywords. 01:07 - So we are in Organic Research again, analyzing our competitor domain. In the position tab, let’s apply some filters first - exclude branded keywords, sort the list of keywords by volume (to see the best volume first) and exclude all keywords that are too difficult to compete for (to do that we are using our KD metric and choose keywords possible to compete for). 01:42 - Additionally, you can go to Keyword Gap and see different positions for shared keywords with your competitors, so you know which you need to optimize. You can also see which keywords our competitors rank for and not us in “Untapped”. 02:22 - Back in Organic Research, you will need some time to find the most relevant keywords for your website. Focus on 5-10 keywords - it is difficult to optimize your website well for thousands of keywords at once. We send those 5 keywords to Keyword Manager. 02:28 - Now, let’s analyze our own keyword profile in the same tool. Now, we will filter the list of keywords by position in order to see the keywords that our domain is ranking for on the second page (from 11 to 20 position in Organic Search). The second page is the most interesting, as here we have keywords that our domain is ranking for well already, and if we get to top10 with these keywords it will be a quick win. 03:00 - Again, let’s sort them by volume and filter by KD as always. Based on the volume and relevance for your website and it’s content, choose 5-10 keywords and send them to the Keyword Manager. This is going to be the second group of keywords that we will optimize our pages for. With this group, you should normally see a quicker return on your efforts. 03:30 - One more thing that we would recommend you to do is analyzing the keywords that your website was ranking for and doesn’t rank for anymore, or where your positions dropped. In order to find these keywords, let’s go to the Position Changes tab. Filter the list and see just declined and lost keywords. Sort that table by the metric traffic change to see what are the keywords that used to bring more traffic to your pages. Choose 5 keywords here and send them to the Keyword Manager as always. 4:13 - Here we can update the metrics for the keywords that we have chosen and add tags (for example: competitor keywords, top20, lost/declined) so we know what type of work and optimization we need for each keyword group. 04:38 - Directly from KM let’s send these keywords to our Position Tracking campaign for the website that we are optimizing now. 04:53 - At this stage, we already know what are the most important keywords to optimize our pages for. In Position Tracking we will first off all define our pairs of keywords and pages as we always optimize a particular page for some keyword. 05:06 - In the Positions tab you can easily filter the list by tags so you can see the keywords from top20 first. 05:38 - On Page SEO Checker is a tool that can give us exact recommendations on our next steps. Now let’s make sure that we have our pair of keyword and page here in this campaign. 05:50 - All these recommendations are based on the experience of the domains that are already ranking in the top 10 for this keyword in this location and also on some common seo recommendations. Repeat this analysis with each pair of keywords and pages, focusing on your top 10-20highest priority keywords we’ve picked earlier. Take your time to optimize each page and track your progress after that in Position Tracking where you can mark all changes that you do with your page to monitor the impact of each particular change better. Mark the changes by adding a note for the day when you have implemented something new on your page, modified or optimized something. Let us know in the comments below if you try this workflow, and how it worked out for you! 📖 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #organictraffic #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnpwZFpRSUpFQldR

Driving Organic Traffic with Semrush

In this video you'll learn how to easily write an SEO job description to get the candidate of your dreams! ► Like this video? Subscribe! http://smr.sh/KdD If you've been following us lately, then you already know we are making a series of videos about hiring SEO professionals with all the tips and tricks of our SVP of Marketing, Maxim Roslyakov (that has done this many many times!). Often it's easy to overcomplicate job descriptions, but keeping it short and sweet is the secret that helped Max write job descriptions that attracted the right candidates for our positions. Here are the steps to writing a good one: Step #1: describing the nature of your business Make it easy and understandable: what exactly are you selling? Answering this question will help the candidates to match their previous experience and see if they're the right fit for your company. Step #2: type of transaction It's important that candidates understand what you're looking for in terms of results: leads, online transactions, foot traffic? Having this information can help understand better the type of content needed to drive traffic that converts into the type of transaction of your choice. Step #3: manager or contributor? It depends a lot on the type of business, but it's a fundamental distinction that should be clear in your job description. Do you need an individual contributor (usually hired in small companies), who will collaborate with freelancers or agencies, or do you need an SEO manager (usually hired by bigger companies) who will manage a team of people, hire the team, and so on? It can happen that great individual contributors and SEO experts are very bad people managers, but if you hire a good manager it won't matter if they don't have the right experience because it will be balanced by hiring the right people with great backgrounds. Definitely something to think about. Step #4: do you need or want agency experience? Deciding whether you want a candidate with or without agency experience can be an important decision. Why? Because working in agencies often means that you're managing many many clients at the same time and without ever going in too deep on every case. There's a lot of planning, lots of consulting, but not that much execution. On the contrary, in-house specialists is focused on only one project and understanding all the nuances of the business with tons of hands-on experience. This transition is possible, but non the least often difficult. Timestamps: 00:00 Intro 00:56 What a job description should be like 01:25 Step #1: nature of your business 01:45 Step #2: type of transaction 02:27 Step #3: manager vs contributor 03:52 Step #4: agency experience, yes or no? 05:52 Outro and spoilers! 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 Kevin Indig article ► https://www.kevin-indig.com/blog/how-to-master-the-art-of-inhouse-seo/ 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seojob #seo #jobdescription #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lkd0ZWRDLW82cmVj

SEO Job Description Made Easy

In this video you’ll learn how to evaluate an SEO candidate’s skills and experience. ► Like this video? Subscribe! http://smr.sh/KdD Here's our template: http://smr.sh/KU4 If you ever tried hiring an SEO specialist, whether they were gonna be the Head of an SEO team or just an SEO expert for a consultation, you might have found it complicated to evaluate the real hands-on experience of these people. In this video with Maxim Roslyakov, our SVP of Marketing, we try to show a super quick and very easy way to do it. And it consists of only 2 steps. Step #1: once you have a list of candidates that have applied, find the info about their previous job experience on their CV or LinkedIn. Max suggests considering only experience of more than 1 year since SEO it’s a pretty long process. Step #2: with the dates written down, go to Organic Research in Semrush and look for the domain where your candidate worked and check the traffic on the specific dates when they were at the company. By following these very easy steps it’ll be clear who made the organic traffic of a website grow, who didn’t, and exactly what happened during their time at the company. This is also a great way to start a discussion during your interview, breaking down traffic spikes or drops and getting to know more about how the candidate works. Step #3 (optional): create a spreadsheet with a list of all candidates and their experiences and prioritize them, this way you will know immediately who’s more worthy of your time. What do you usually do to evaluate a candidate’s experience? Let us know in the comments! Timestamps: 00:00 Intro 00:37 Max's experience in hiring SEOs 01:22 First steps: gathering the data from LinkedIn or CV 02:31 Second step: checking the traffic on Organic Research 03:28 Why are these steps important? 04:47 Spoilers for next videos 05:33 Outro 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! 📲 FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #seoexpert #seojob #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LkhLTUVhRlk2Nmow

How To Hire The Right SEO Expert

In this video you’ll understand why SEO still matters in 2021. ► Like this video? Subscribe! http://smr.sh/KdD Link to our amazing Twitter conversation on the topic ► https://twitter.com/semrush/status/1403377745724428290 Is SEO dead? Should you focus your digital marketing efforts elsewhere? Maybe paid search or display ads? Perhaps you think it’s too late to rank for important keywords, or even impossible. Well, here are a few stats that might open your eyes to the infinite power of SEO: - 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal) - 53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google) - The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web) This proves the importance of organic search traffic and SEO techniques are the way to capture this traffic. So, why are people saying SEO is dead? Over time, elements of SEO have ceased delivering results, died off due to technology changes, or evolved into something different. This doesn’t mean SEO is done for, or no longer valuable. It just means that you have to stay diligent about optimizing your SEO efforts, keep up-to-date on technology changes, and constantly evaluate your strategy. Other digital marketing channels can deliver virtually instant results, like paid search for example, or may seem flashy and fun like display advertising, but they only make up a portion of a complete online marketing strategy. SEO is a long game, and as half of marketers say, a very rewarding one. So, what are the reasons SEO is still such an important component of online marketing? Why do agencies still resort to it as a primary option? We asked our Twitter audience and got a lot of responses. And more importantly, why should YOU start taking SEO seriously for your business. No, don’t worry, I’m not gonna make you read screenshots all day. We summed it up in this list: - It’s (generally) cheap - It brings your targeted traffic (hence more sales and ROI) - Forces you to keep the eye on the ball (with the latest Google algorithms and technical mistakes) - Gets you long-term results Ok, this is a big topic and we want to hear from you, our audience. Is SEO dead? How have you seen it change? Where is it going? Let’s get a discussion going in the comments. And of course, make sure to like and subscribe. 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 How to Add Your Business to Google and Google Maps ► https://www.semrush.com/blog/add-business-to-google/ Listing Management by Semrush ► https://www.semrush.com/kb/847-listing-management 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #seo2021 #searchengineoptimization #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnB5LWN0aXYxQnc4

Why SEO Still Matters in 2021

In this video you’ll learn how to get your website on Google My Business. ► Like this video? Subscribe! http://smr.sh/KdD If you own a business in this day and age, you know how important it is to show up on Google and Google maps. In March of this year, Google stated that local business websites get more than 2 BILLION visits EACH MONTH. That’s a lot of traffic, and today we are going to show you how to get your business listed on Google Maps and start capturing that traffic. When a query performed on Google implies local results should be shown, the search engine populates a map pack of 3 local results. The map pack has many other names, including “local pack,” or the “Google 3-pack.” Or if you search for a specific local business, information about that business is shown in the right panel. This data is sourced from Google My Business. If you have a business that caters to your local community, chances are you qualify to get a Google My Business listing. A quality Google My Business listing can get you one step closer to being added to a local pack and relevant information about your business showing up in the right-hand panel. Today we are going to show you how to get your business listed on Google My Business according to 3 different scenarios and will put timestamps in the description so feel free to skip through. Brand New Business - Business less than 6 months old. Listing Exists, Unclaimed - If your business has been around longer than 6 months, start with Scenario 2 (but you may end up back at Scenario 1). Listing Exists, Claimed - If you claimed your listing some time ago but don’t remember the login, the email is no longer active, or another person owns your listing, go with Scenario 3. Timestamps: 00:00 Intro 00:29 What you’ll see in the video 00:57 What is local pack? Why does it matter? 01:42 Scenario 1: New Business 04:36 Scenario 2: Unclaimed Listing 05:16 Scenario 3: Claimed Listing 07:41 Semrush Listing Management Tool 08:37 Outro :ledger: USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 How to Add Your Business to Google and Google Maps ► https://www.semrush.com/blog/add-business-to-google/ Listing Management by Semrush ► https://www.semrush.com/kb/847-listing-management :computer: SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush #localseo #googlemybusiness #googlemaps #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmZHdE5KQk40Qmpr

How To Get Listed On Google Maps and Google My Business

In this video you’ll learn how to turn your visitors into customers. ► Like this video? Subscribe! http://smr.sh/KdD You’ve created a website for your business, or maybe you run the website for your employer. You’ve used some SEO techniques or advertisements to get people to your website, now comes the important part, getting them to take action. What we’re going to focus on today is optimizing your website with the goal of increasing your conversion rate. This is called Conversion Rate Optimization. A focus on CRO can benefit your business in many ways: You can maximize your company’s marketing ROI. You will understand your customer’s behaviors better. You will rank higher in search engine results. And most importantly, you will increase sales. Surveys can give you immediate, direct feedback from customers that will clue you into the true customer experience, and direct you to certain pain points that you can fix, in order to make the transaction more enjoyable for your visitors. Where you place the survey matters. For example, if you want to get an idea of the entire sales process, place your survey just after a customer makes a purchase. You can use A/B testing to test the effectiveness of things like webpage design elements and copywriting. A/B testing involves publishing two versions of the same piece of content to test a variable. You’ll make one version available to half of the visitors to your website and the other version available to the rest of your users. At the end of a predetermined period, you’ll see which version is more effective in creating conversions. Let’s talk a little bit about the sales funnel and how you can deliver content for every step of the customer journey. The first step is making potential customers aware of your services. Maybe you’ve done this by generating backlinks on high-authority sites. That is a great way to do it. Your next goal should be stoking a customer’s interest in your product or service. An example of the content for this stage would be a video that explains the functionality of your product or service and shows what it can be used for. In this stage, you’ll show which of a customer’s needs you can meet. After a customer’s interest has peaked, and they’re confident that your product fits their needs, it’s time to set yourself apart from the competition. This is where things like case studies, testimonials, and reviews can help emphasize your company’s value. There’s a high chance that users who stick around through this phase will make a purchase. Prioritizing Page Speed. Company websites that load slowly or are difficult to navigate can negatively impact your conversion rate.It’s essential that your site loads quickly and is easy for a customer to traverse. Also, if you don’t have a version of your site for mobile devices, it might be wise to look into hiring a developer to build one for you. Website conversion rate optimization is all about making it simple for customers to do business with you. A call to action is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Some things to think about when creating an effective CTA include: Make sure it’s actionable. CTAs should always include actionable words. “Learn more” or “Download now” are great examples. The benefit to the reader should be clear. By following these steps and focusing on Conversion Rate Optimization you can better understand your visitors behavior and get the most out of your traffic. Remember to take a look at all of the resources we’ve linked in the description and drop us a comment. Timestamps: 00:00 Intro 00:42 What are conversions? 01:00 Explaining conversion rate with an easy example 01:30 Why can CRO be helpful to you 01:57 Conducting customer surveys: a useful help 02:42 A/B testing: testing effectiveness and saving time 03:34 Different types of content along the customer journey 04:56 Prioritizing page speed and reducing bounce rate 05:57 Check mistakes that might prevent people from buying from you 06:25 Using CTAs and how to write them 08:09 Outro :ledger: USEFUL RESOURCES How to track your SEO performance ► https://youtu.be/O2MYckTuTmM How we doubled our organic traffic ► https://youtu.be/qr-foWJwR6w Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Interesting A/B testing examples ► https://designforfounders.com/ab-testing-examples/ :computer: SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush #cro #conversionrateoptimization #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LlRtaHhndUVZN3lv

Conversion Rate Optimization - Turn Visitors Into Customers

In this video, you’ll learn how we at Semrush managed to double our blog traffic in a matter of months thanks to this strategy. ► Like this video? Subscribe! http://smr.sh/KdD It doesn’t really matter what size is your business, if you follow SEO best practices and a well thought strategy you will get consistent and remarkable results. How do we know? Because we experienced it on our own skin. After being created, the Semrush blog grew to become one of the most important blogs in the business, but after a few year of natural growth, the blog stopped performing and the traffic was stagnating. We were not regressing, but we were not growing anymore. That’s when we decided to ditch our 100% reactive approach to a 100% proactive one. And the results arrived immediately. Join in on this interview to our SVP of Marketing, Maxim Roslyakov, where we lay down step-by-step the strategy that brought us to double our organic blog traffic (non-branded one, for you geeks) in a matter of months. Max explains that we: - Started with a Content Audit, where we checked all the pieces of content we had on our blog, eliminated the non-performing ones, updated the ones that were old or needed a new life. - Proceeded with doing keyword research, to create the topic clusters that were most important for us and our niche - Created a Content Plan where we connected all the subtopics to the main topic of the cluster - Checked the performance of the content we posted and added backlinks if needed - Repeated the process in a loop Seems pretty easy, doesn’t it? Then you’ll be even happier to know that this very process will work even better on a smaller company than us, because it’s a matter of how fast you manage to intervene on non-performing content and auditing the new one you create. Let us know in the comments what you think about this strategy, and if you’re planning to implement it! 💻 Semrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/​ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnFyLWZvV0p3UjZ3

How We Increased Our Blog Traffic 2x! [Semrush Strategy]

In this video, you’ll learn the process of doing an SEO Audit on your website in order to find technical mistakes that could negatively affect its performance. ► Like this video? Subscribe! http://smr.sh/KdD An SEO audit of your site can provide insights and help you address common issues that may be preventing your page from ranking on Google. An SEO Audit is a top-to-bottom examination of your website, with a focus on the factors that allow you to rank on search engines. This is an in-depth process with some very technical aspects. In this video, we are going to go over some of the basics, show you some useful tools, and also link you to some resources that will help you with some of the more technical points. Semrush’s Site Audit tool will be a major player in your audit. With this tool, you can scan a website and receive a thorough diagnosis of your website’s health. There are other tools, including the Google Search Console, that we’ll be using as well. The Site Audit tool scans your website and provides data about all the pages it’s able to crawl, including how many have issues, the number of redirects, the number of blocked pages, overall site performance and crawlability, and more. The report it generates will help you find a large number of technical SEO issues. There are a few more technical issues that are checked during a site audit, so here's a link to an article with more technical details, as well as a list of helpful SEO resources. How to do an SEO Audit ► https://www.semrush.com/blog/technical-seo-audit/ Timestamps: 00:00 Intro 01:00 What's an SEO Audit? 01:32 How can Semrush help? Site Audit tool! 02:03 Site Architecture issues 02:28 6 Signs of a well-structured website 03:40 Internal links issues 04:20 Checking problems with internal linking on Site Audit 05:35 Security of your website 06:32 Site speed issues 07:00 Core web vitals! Next Google algorithm update 07:30 How to optimize images 07:52 Mobile-friendliness 09:14 Audit your AMP pages regularly 09:39 Duplicate content issues 11:13 Compare crawls and progress tab - keep track of your issues and fixes! 12:15 Upcoming video topics 12:50 Outro 📒 USEFUL RESOURCES How to find long-tail keywords ► https://youtu.be/HC7yqGH3al4​ How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA​ Content Marketing Strategy in 7 minutes ► https://youtu.be/8-shSAxeKO0​ How to do an SEO Audit ► https://www.semrush.com/blog/technical-seo-audit/ Site Audit ► https://www.semrush.com/siteaudit/ 💻 Semrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/​ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seoaudit #siteaudit #semrush #technicalseo
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lm1ZRGRVUGhCcWE0

How to Do an SEO Audit to Improve your Rankings (2021)

In this video, you’ll learn the most important SEO metrics to track the performance of your strategy and rank faster on Google ► Like this video? Subscribe! http://smr.sh/KdD With so many different stats to track, we’ve created a short list of the metrics we believe matter the most. ► Organic Traffic 01:00 Organic traffic is the number of visitors your site gets from people clicking on links to your web pages when they come up from search engine results. ► Keyword Ranking 03:00 A keyword is a term that encompasses anything searched on a search engine. To better understand your keyword performance and discover new relevant searches, you’ll want to conduct a keyword gap analysis. ► SERP visibility 04:27 For every query, Google produces an outcome or a search engine results page (SERP). These outcomes consist of organic results, ads, and SERP features. SERP visibility gives you a bird’s eye view of your SEO progress. ► Click Through Rate 06:37 The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP. For example, your CTR is 10% if your site appeared on a results page 100 times in a week, and 10 people clicked on it. Use this metric as a barometer of how effective your title tags and meta descriptions are in attracting users’ attention. ► Bounce Rate 07:51 Your bounce rate represents the percentage of users who visit your site but leave without further interaction.Using our traffic analytics tool, you can easily check your domain’s bounce rate by the device (mobile or desktop) and if you’ve seen any recent improvement by looking at the past six months, 12 months, and all time. ► Website Authority Over Time 08:38 Your website’s authority score predicts how well a domain will rank. SEMrush’s Authority Score is measured on a scale of 1 to 100, and a higher number means more traffic and better ranking. A low number may cause decreased traffic and ranking. ► Backlinks 09:30 Backlinks are one of Google’s top-ranking factors for websites. Knowing the number of new backlinks to your site is valuable information to have as you review your link-building efforts. If you have new sites linking to your content and a strong follow link profile, it means your current strategy is working. ► Page Speed 10:16 Your Page Speed is important because it affects your other performance metrics. A website that takes 10 seconds to load means an increase in a bounce rate of around 120%. ► Time Spent On Page 11:25 This performance metric is all about how well your content meets user intent. When a person types a keyword on Google looking for specific information, a product, or service, lands on your page and spends a lot of time there—it means your site satisfied their intent. ► Conversion Rate 12:31 Your conversion rate represents the overall impact of your SEO strategy on your business’s sales. One could say that this is the most important metric in assessing your website’s success. Let us know in the comments what SEO metrics you track and what insights they give you! 📒 USEFUL RESOURCES How to find long-tail keywords ► https://youtu.be/HC7yqGH3al4 How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA Content Marketing Strategy in 7 minutes ► https://youtu.be/8-shSAxeKO0 💻 Semrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #rankongoogle #seoefforts #seometrics #Semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lk8yTVlja1R1VG1N

Track SEO Metrics and Rank Faster on Google [Complete Guide]

In this video, you'll learn how to create a Content Marketing strategy in just 7 minutes. ► Like this video? Subscribe! http://smr.sh/KdD Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every. single. day. With so much content out there and demand for new, engaging content growing, it can be hard for someone marketing a small business, running a blog, or helping out clients to know where to begin. Well, this video is going to show you exactly where to start. A great place to start when building a content plan is by taking a look at the competition. Understanding which keywords your competitors are focusing on can clue you in to areas you may be lacking content, and missing out on capturing your potential customers. The first Semrush tool you're going to use is our Keyword Gap Tool. A great tool that compares your site with your competitors’ and shows keywords that you share, and most importantly, ones that you are missing. Now, this tool will actually suggest competitor’s here that you can compare your site to. So, even if you don’t have an exact idea of who to compare yourself to, the tool takes care of that for you. Clicking on a keyword is going to take us to the Keyword Overview tool. This tool shows helpful stats about that particular keyword, such as search volume and difficulty score. The Questions section can provide very useful insights into the questions people are asking about your keyword. Understanding what information people are searching for, what questions they want answered, can guide your content writing. Your content should provide valuable information to people asking these questions. Add these keywords to your keyword list. Clicking on the name of your keyword list is going to bring you directly to the Keyword Manager Tool, where all of the keywords are compiled, along with key metrics. By following these steps you should be able to easily create a content plan, and even create some of the content. Timestamps: 00:00 Intro 00:40 What you'll be able to get out of this tutorial 01:01 First step: take a look at the competition 01:24 Getting the keywords you're missing and your competitor are targeting 02:42 Further filtering for better results 03:15 Insights from the keywords in your list 04:37 How Semrush helps you writing the actual content 06:32 Outro USEFUL RESOURCES Guide to Ecommerce SEO ► https://www.semrush.com/blog/ecommerc...​ SEO checklist for 2020 ► https://youtu.be/8BnoUS6cbWo​ How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA​ Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q​ SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/​ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #contentmarketing #contentstrategy #createcontent #semrush Special thanks to MarketingInsights for their stats on Content Marketing: https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Ljgtc2hTQXhlS08w

Content Marketing Strategy in 7 Minutes

In this video, you’ll learn what new trends will impact the commerce businesses. Time to get ready for the new year! ► Like this video? Subscribe! http://smr.sh/KdD 2020 has been a year of unprecedented growth for ecommerce businesses. With many businesses switching their focus online during the pandemic, the market is more crowded than ever. In this video, we are going to show you some ways to increase traffic to your Ecommerce business at each stage of the sales and marketing funnel to help you take your online business to the next level. Driving traffic to your online store should be done through a variety of marketing channels, such as organic SEO, social media marketing, and paid campaigns. Essentially, you should be taking advantage of any and all ways to boost brand visibility and capture customers’ attention when their intentions match your offer, and of course convert them to paying customers. Traditionally, for top-of-the-funnel users who are early in the consideration stage, we have to think about unbranded promotions. These customers are searching for a product you may offer, but they are not searching for your brand. This is an opportunity to get your name and product offering in front of them. Before adding new channels to the mix, you will want to understand which platforms your competitors are placing their bets on. You can leverage Semrush’s Market Explorer tool to see which channels bring the highest traffic counts to rivals. You can use this data to follow your competitors’ lead and hop on to channels that are working for them, or find opportunities to focus some effort on areas where they have less presence. Another source of traffic can be strategic content placement. And with the help of our Traffic Analytics tool, you can uncover which blogs and online publications are frequently visited by your target audience and make content placements in more relevant platforms that have higher traffic-driving potential. Within each paid channel, there are cost-effective high-ROI customers, and there are highly inefficient ones. You might want to consider the following mix to make the best use of your spend: With Google being the largest audience holder, it will likely require larger budgets for a blend of their different ad formats - Shopping ads, PLAs, and YouTube ads for user activations. The next share of the budget should go to Facebook, although you should keep it smart as marketers tend to overspend and buy overpriced traffic. Finally, keep a chunk of the budget for testing and trying out platforms that don’t evidently appear to have high ROI. As mentioned Instagram, Pinterest, and TikTok can become the most valuable paid traffic drivers. Test out different approaches to ad content and placement on these platforms and pay attention to what works and what doesn’t. Ecommerce marketers tend to focus on channel mix, but the real key is to pour money into high-efficiency audiences. You can use insights from both internal and competitors’ data to pinpoint the most valuable cohorts, and thus build lookalike audiences for smarter targeting. Keep in mind that absolute traffic and unique visitor numbers are not important here, what you need is to understand percentage points for competitors’ conversion rates. USEFUL RESOURCES Guide to Ecommerce SEO ► https://www.semrush.com/blog/ecommerce-seo/ SEO checklist for 2020 ► https://youtu.be/8BnoUS6cbWo How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial ► https://www.semrush.com/prices/ TOOLS MENTIONED IN THE VIDEO: Market Explorer: http://smr.sh/K3g Traffic Analytics: http://smr.sh/K32 KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #Semrush #ecommercetrends2021 #ecommerce2021
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LjEyNDhRZnN3Ty1Z

Ecommerce Trends for 2021 You Need To Know

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