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If you can’t afford to hire an SEO agency right now, we highly recommend learning digital marketing for free by getting started with the videos below. Once you’re ready to learn digital marketing on a deeper level, we highly recommend investing in Semrush and their Semrush Academy.

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How do you create an SEO strategy that works in 2022? First: You need to identify all possible SEO opportunities that exist for your unique situation. Second: You need to know how to actually optimize for these opportunities. And lastly: You need the right people to execute on these opportunities (the right way). In this video, I'll show you 6 opportunities that every SEO strategy should attack. These are high-impact opportunities that will actually deliver big SEO results (without any fluff). NEXT STEPS... 1️⃣ Watch until the end because I share what an effective SEO team looks like. 2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited 3️⃣ Like the video if you're getting any value. 4️⃣ Subscribe because you'll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1 5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq ➖ The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush ► https://bit.ly/3DKa0VF Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1 Nathan's Channel ► https://www.youtube.com/c/GotchSEO/ ➖ #SEOstrategy #SEO
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lk4wYmJUSDlHNE9V

6-Step SEO Strategy (That Works in 2022)

SEO audits are the single best way to identify what's holding your performance back. In this video, I'll show you to do a: 01:09 Keyword audit 08:39 Technical audit 17:18 Content audit 21:08 On-page SEO audit 22:43 Backlink audit The goal of this process is to find every possible SEO opportunity that exists on any website. And here's the cool part: I'll be using a real-life example (from a personal injury lawyer) to demonstrate. So get your favorite note-taking device and get ready to learn one of the most important parts of an SEO campaign. NEXT STEPS... 1️⃣ Watch the video until the end because each part of the SEO audit process builds upon itself. 2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited 3️⃣ Like the video if you're getting any value. 4️⃣ Subscribe because you'll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1 5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq ➖ The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush ► https://bit.ly/3DKa0VF Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1 Nathan's Channel ► https://www.youtube.com/c/GotchSEO/ ➖ #seoaudit #SEO
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LlNJUjRLbjYyYkxR

SEO Audit Tutorial for 2022 - Perfect for Beginners!

Most people do keyword research WRONG for SEO 🙁 And as a result: They end up targeting keywords that can't rank for and keywords that don't convert. That's the bad news... Here's the good news: In this video, I'll show you how to find awesome keywords that your website can actually rank for. And you'll also learn why all keywords are NOT equal. In fact: Some keywords will be a colossal waste of time, effort, and money to try to rank for. That's why you need to understand a critical part of the keyword research process. Do this one thing wrong and it's game over for your rankings. I'll explain what it is in the video. Plus, I'm going to show you the absolute best types of keywords to target at the beginning of any SEO campaign. The crazy thing is that most websites don't realize they're sitting on a literal goldmine of SEO opportunities. And lastly: I'll show you how to streamline the SEO keyword research process (using an awesome tool). NEXT STEPS... 1️⃣ Watch the video until the end because you'll need to execute each part of this keyword research process. 2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited 3️⃣ Like the video if you're getting any value. 4️⃣ Subscribe because you'll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1 5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq ➖ The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush ► https://bit.ly/3DKa0VF Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1 Nathan's Channel ► https://www.youtube.com/c/GotchSEO/ ➖ #keywordresearch #SEO
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmNBVWVTMHRvM1BR

Keyword Research Tutorial: 3-Step Process (for Beginners & Pros)

Are you an SEO beginner? No worries! In this video, I'm going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It's an acronym for "Search Engine Optimization." And it's the process of ranking web pages on the first page of Google's organic search results. This process of SEO has four core pillars of success: 1. KEYWORDS Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign. I'll show you how to pick the right keywords for your business and your unique situation in the video. Once you've found keywords, you need to optimize your site's technical performance. In-depth keyword research training ➡️ https://youtu.be/cAUeS0to3PQ 2. TECHNICAL Please don't fear the word "technical" because it's pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold: First, we want Google to be able to crawl and index our pages in an efficient manner. Second, we want our site to have a tremendous User Experience (UX). I'll show you what to look for and how to optimize both elements in the video. Once you've found keywords and optimized for UX, it's time for the most important part: 3. CONTENT Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content. Here's the key: You should always optimize BEFORE you create. I'll explain why in the video. And last, but not least: 4. BACKLINKS You can nail all previous pillars like a pro, but without backlinks, you'll struggle. What are backlinks? They are links from other websites and Google considers them as "votes." In theory, the more high-quality votes your page has, the more Google will trust it. What does a high-quality backlink look like? Watch the video to find out 🙂 NEXT STEPS... 1️⃣ Watch the entire video because I’m going to prove that 99.9% of people do this one SEO action completely backward. 2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited 3️⃣ Like the video if you're getting any value. 4️⃣ Subscribe because you'll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1 Want to skip around? Here you go: 0:00 Intro 0:52 What is SEO? 2:07 4 Core Pillars of SEO 2:17 Keyword Research (like a Pro) 7:48 Technical SEO 101 11:53 How to Optimize & Create SEO Content 14:36 The Art & Science of Backlinks ➖ The opinions of the speaker are his own and might not match the opinions of Semrush. ➖ Semrush ► https://bit.ly/3DKa0VF Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1 Nathan's Channel ► https://www.youtube.com/c/GotchSEO/ ➖ #SEO #SearchEngineOptimization #SEOTutorial
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lm12TEk5Nm14eDBv

SEO for Beginners: Rank #1 In Google in 2022

In this video you'll learn what new features appeared in Semrush in the past few months. ► Like this video? Subscribe! http://smr.sh/KdD Semrush is such a fast-changing platform that sometimes it's hard to keep up with what's new. That is why we decided to create this monthly format where we tell you what changed, what new features are available and what they do. Please let us know in a comment if you like this type of videos and you want to see more! Timestamps: 00:00 Intro 00:40 Backlink Analytics (the fastest checker on the market!) 01:22 My Reports 01:52 Site Audit 02:28 Traffic Analytics 03:44 SEO Writing Assistant 04:11 Agency Solutions in side bar 04:30 Outro 📖 USEFUL RESOURCES: Backlinks studio ► https://www.semrush.com/blog/fastest-backlink-discovery-tool/ Backlinks Explainer blog post ► https://www.semrush.com/blog/how-we-built-a-new-backlinks-tool/ 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lm1STUdqZDdzQkZF

What's new in Semrush? - June/July Features Digest

In this video you’ll learn how to drive organic traffic with Semrush. ► Like this video? Subscribe! http://smr.sh/KdD Intro: 00:00 00:35 - If you are not quite sure who your competitors are, check out the Organic Research competitors tab. This report can give us a helicopter view on our position among other domains of our competitors. 00:54 - The first thing that we will do now is analyze the keyword profile of our main competitor. We need it to find good keywords for our own domain in order to compete for more valuable keywords. 01:07 - So we are in Organic Research again, analyzing our competitor domain. In the position tab, let’s apply some filters first - exclude branded keywords, sort the list of keywords by volume (to see the best volume first) and exclude all keywords that are too difficult to compete for (to do that we are using our KD metric and choose keywords possible to compete for). 01:42 - Additionally, you can go to Keyword Gap and see different positions for shared keywords with your competitors, so you know which you need to optimize. You can also see which keywords our competitors rank for and not us in “Untapped”. 02:22 - Back in Organic Research, you will need some time to find the most relevant keywords for your website. Focus on 5-10 keywords - it is difficult to optimize your website well for thousands of keywords at once. We send those 5 keywords to Keyword Manager. 02:28 - Now, let’s analyze our own keyword profile in the same tool. Now, we will filter the list of keywords by position in order to see the keywords that our domain is ranking for on the second page (from 11 to 20 position in Organic Search). The second page is the most interesting, as here we have keywords that our domain is ranking for well already, and if we get to top10 with these keywords it will be a quick win. 03:00 - Again, let’s sort them by volume and filter by KD as always. Based on the volume and relevance for your website and it’s content, choose 5-10 keywords and send them to the Keyword Manager. This is going to be the second group of keywords that we will optimize our pages for. With this group, you should normally see a quicker return on your efforts. 03:30 - One more thing that we would recommend you to do is analyzing the keywords that your website was ranking for and doesn’t rank for anymore, or where your positions dropped. In order to find these keywords, let’s go to the Position Changes tab. Filter the list and see just declined and lost keywords. Sort that table by the metric traffic change to see what are the keywords that used to bring more traffic to your pages. Choose 5 keywords here and send them to the Keyword Manager as always. 4:13 - Here we can update the metrics for the keywords that we have chosen and add tags (for example: competitor keywords, top20, lost/declined) so we know what type of work and optimization we need for each keyword group. 04:38 - Directly from KM let’s send these keywords to our Position Tracking campaign for the website that we are optimizing now. 04:53 - At this stage, we already know what are the most important keywords to optimize our pages for. In Position Tracking we will first off all define our pairs of keywords and pages as we always optimize a particular page for some keyword. 05:06 - In the Positions tab you can easily filter the list by tags so you can see the keywords from top20 first. 05:38 - On Page SEO Checker is a tool that can give us exact recommendations on our next steps. Now let’s make sure that we have our pair of keyword and page here in this campaign. 05:50 - All these recommendations are based on the experience of the domains that are already ranking in the top 10 for this keyword in this location and also on some common seo recommendations. Repeat this analysis with each pair of keywords and pages, focusing on your top 10-20highest priority keywords we’ve picked earlier. Take your time to optimize each page and track your progress after that in Position Tracking where you can mark all changes that you do with your page to monitor the impact of each particular change better. Mark the changes by adding a note for the day when you have implemented something new on your page, modified or optimized something. Let us know in the comments below if you try this workflow, and how it worked out for you! 📖 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #organictraffic #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnpwZFpRSUpFQldR

Driving Organic Traffic with Semrush

In this video you'll learn how to easily write an SEO job description to get the candidate of your dreams! ► Like this video? Subscribe! http://smr.sh/KdD If you've been following us lately, then you already know we are making a series of videos about hiring SEO professionals with all the tips and tricks of our SVP of Marketing, Maxim Roslyakov (that has done this many many times!). Often it's easy to overcomplicate job descriptions, but keeping it short and sweet is the secret that helped Max write job descriptions that attracted the right candidates for our positions. Here are the steps to writing a good one: Step #1: describing the nature of your business Make it easy and understandable: what exactly are you selling? Answering this question will help the candidates to match their previous experience and see if they're the right fit for your company. Step #2: type of transaction It's important that candidates understand what you're looking for in terms of results: leads, online transactions, foot traffic? Having this information can help understand better the type of content needed to drive traffic that converts into the type of transaction of your choice. Step #3: manager or contributor? It depends a lot on the type of business, but it's a fundamental distinction that should be clear in your job description. Do you need an individual contributor (usually hired in small companies), who will collaborate with freelancers or agencies, or do you need an SEO manager (usually hired by bigger companies) who will manage a team of people, hire the team, and so on? It can happen that great individual contributors and SEO experts are very bad people managers, but if you hire a good manager it won't matter if they don't have the right experience because it will be balanced by hiring the right people with great backgrounds. Definitely something to think about. Step #4: do you need or want agency experience? Deciding whether you want a candidate with or without agency experience can be an important decision. Why? Because working in agencies often means that you're managing many many clients at the same time and without ever going in too deep on every case. There's a lot of planning, lots of consulting, but not that much execution. On the contrary, in-house specialists is focused on only one project and understanding all the nuances of the business with tons of hands-on experience. This transition is possible, but non the least often difficult. Timestamps: 00:00 Intro 00:56 What a job description should be like 01:25 Step #1: nature of your business 01:45 Step #2: type of transaction 02:27 Step #3: manager vs contributor 03:52 Step #4: agency experience, yes or no? 05:52 Outro and spoilers! 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 Kevin Indig article ► https://www.kevin-indig.com/blog/how-to-master-the-art-of-inhouse-seo/ 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seojob #seo #jobdescription #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3Lkd0ZWRDLW82cmVj

SEO Job Description Made Easy

In this video you’ll learn how to evaluate an SEO candidate’s skills and experience. ► Like this video? Subscribe! http://smr.sh/KdD Here's our template: http://smr.sh/KU4 If you ever tried hiring an SEO specialist, whether they were gonna be the Head of an SEO team or just an SEO expert for a consultation, you might have found it complicated to evaluate the real hands-on experience of these people. In this video with Maxim Roslyakov, our SVP of Marketing, we try to show a super quick and very easy way to do it. And it consists of only 2 steps. Step #1: once you have a list of candidates that have applied, find the info about their previous job experience on their CV or LinkedIn. Max suggests considering only experience of more than 1 year since SEO it’s a pretty long process. Step #2: with the dates written down, go to Organic Research in Semrush and look for the domain where your candidate worked and check the traffic on the specific dates when they were at the company. By following these very easy steps it’ll be clear who made the organic traffic of a website grow, who didn’t, and exactly what happened during their time at the company. This is also a great way to start a discussion during your interview, breaking down traffic spikes or drops and getting to know more about how the candidate works. Step #3 (optional): create a spreadsheet with a list of all candidates and their experiences and prioritize them, this way you will know immediately who’s more worthy of your time. What do you usually do to evaluate a candidate’s experience? Let us know in the comments! Timestamps: 00:00 Intro 00:37 Max's experience in hiring SEOs 01:22 First steps: gathering the data from LinkedIn or CV 02:31 Second step: checking the traffic on Organic Research 03:28 Why are these steps important? 04:47 Spoilers for next videos 05:33 Outro 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Does SEO still matter in 2021? ► https://youtu.be/py-ctiv1Bw8 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! 📲 FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #seoexpert #seojob #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LkhLTUVhRlk2Nmow

How To Hire The Right SEO Expert

In this video you’ll understand why SEO still matters in 2021. ► Like this video? Subscribe! http://smr.sh/KdD Link to our amazing Twitter conversation on the topic ► https://twitter.com/semrush/status/1403377745724428290 Is SEO dead? Should you focus your digital marketing efforts elsewhere? Maybe paid search or display ads? Perhaps you think it’s too late to rank for important keywords, or even impossible. Well, here are a few stats that might open your eyes to the infinite power of SEO: - 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal) - 53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google) - The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web) This proves the importance of organic search traffic and SEO techniques are the way to capture this traffic. So, why are people saying SEO is dead? Over time, elements of SEO have ceased delivering results, died off due to technology changes, or evolved into something different. This doesn’t mean SEO is done for, or no longer valuable. It just means that you have to stay diligent about optimizing your SEO efforts, keep up-to-date on technology changes, and constantly evaluate your strategy. Other digital marketing channels can deliver virtually instant results, like paid search for example, or may seem flashy and fun like display advertising, but they only make up a portion of a complete online marketing strategy. SEO is a long game, and as half of marketers say, a very rewarding one. So, what are the reasons SEO is still such an important component of online marketing? Why do agencies still resort to it as a primary option? We asked our Twitter audience and got a lot of responses. And more importantly, why should YOU start taking SEO seriously for your business. No, don’t worry, I’m not gonna make you read screenshots all day. We summed it up in this list: - It’s (generally) cheap - It brings your targeted traffic (hence more sales and ROI) - Forces you to keep the eye on the ball (with the latest Google algorithms and technical mistakes) - Gets you long-term results Ok, this is a big topic and we want to hear from you, our audience. Is SEO dead? How have you seen it change? Where is it going? Let’s get a discussion going in the comments. And of course, make sure to like and subscribe. 🧰 USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 How to Add Your Business to Google and Google Maps ► https://www.semrush.com/blog/add-business-to-google/ Listing Management by Semrush ► https://www.semrush.com/kb/847-listing-management 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #seo #seo2021 #searchengineoptimization #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnB5LWN0aXYxQnc4

Why SEO Still Matters in 2021

In this video you’ll learn how to get your website on Google My Business. ► Like this video? Subscribe! http://smr.sh/KdD If you own a business in this day and age, you know how important it is to show up on Google and Google maps. In March of this year, Google stated that local business websites get more than 2 BILLION visits EACH MONTH. That’s a lot of traffic, and today we are going to show you how to get your business listed on Google Maps and start capturing that traffic. When a query performed on Google implies local results should be shown, the search engine populates a map pack of 3 local results. The map pack has many other names, including “local pack,” or the “Google 3-pack.” Or if you search for a specific local business, information about that business is shown in the right panel. This data is sourced from Google My Business. If you have a business that caters to your local community, chances are you qualify to get a Google My Business listing. A quality Google My Business listing can get you one step closer to being added to a local pack and relevant information about your business showing up in the right-hand panel. Today we are going to show you how to get your business listed on Google My Business according to 3 different scenarios and will put timestamps in the description so feel free to skip through. Brand New Business - Business less than 6 months old. Listing Exists, Unclaimed - If your business has been around longer than 6 months, start with Scenario 2 (but you may end up back at Scenario 1). Listing Exists, Claimed - If you claimed your listing some time ago but don’t remember the login, the email is no longer active, or another person owns your listing, go with Scenario 3. Timestamps: 00:00 Intro 00:29 What you’ll see in the video 00:57 What is local pack? Why does it matter? 01:42 Scenario 1: New Business 04:36 Scenario 2: Unclaimed Listing 05:16 Scenario 3: Claimed Listing 07:41 Semrush Listing Management Tool 08:37 Outro :ledger: USEFUL RESOURCES Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 How to Add Your Business to Google and Google Maps ► https://www.semrush.com/blog/add-business-to-google/ Listing Management by Semrush ► https://www.semrush.com/kb/847-listing-management :computer: SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush #localseo #googlemybusiness #googlemaps #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LmZHdE5KQk40Qmpr

How To Get Listed On Google Maps and Google My Business

In this video you’ll learn how to turn your visitors into customers. ► Like this video? Subscribe! http://smr.sh/KdD You’ve created a website for your business, or maybe you run the website for your employer. You’ve used some SEO techniques or advertisements to get people to your website, now comes the important part, getting them to take action. What we’re going to focus on today is optimizing your website with the goal of increasing your conversion rate. This is called Conversion Rate Optimization. A focus on CRO can benefit your business in many ways: You can maximize your company’s marketing ROI. You will understand your customer’s behaviors better. You will rank higher in search engine results. And most importantly, you will increase sales. Surveys can give you immediate, direct feedback from customers that will clue you into the true customer experience, and direct you to certain pain points that you can fix, in order to make the transaction more enjoyable for your visitors. Where you place the survey matters. For example, if you want to get an idea of the entire sales process, place your survey just after a customer makes a purchase. You can use A/B testing to test the effectiveness of things like webpage design elements and copywriting. A/B testing involves publishing two versions of the same piece of content to test a variable. You’ll make one version available to half of the visitors to your website and the other version available to the rest of your users. At the end of a predetermined period, you’ll see which version is more effective in creating conversions. Let’s talk a little bit about the sales funnel and how you can deliver content for every step of the customer journey. The first step is making potential customers aware of your services. Maybe you’ve done this by generating backlinks on high-authority sites. That is a great way to do it. Your next goal should be stoking a customer’s interest in your product or service. An example of the content for this stage would be a video that explains the functionality of your product or service and shows what it can be used for. In this stage, you’ll show which of a customer’s needs you can meet. After a customer’s interest has peaked, and they’re confident that your product fits their needs, it’s time to set yourself apart from the competition. This is where things like case studies, testimonials, and reviews can help emphasize your company’s value. There’s a high chance that users who stick around through this phase will make a purchase. Prioritizing Page Speed. Company websites that load slowly or are difficult to navigate can negatively impact your conversion rate.It’s essential that your site loads quickly and is easy for a customer to traverse. Also, if you don’t have a version of your site for mobile devices, it might be wise to look into hiring a developer to build one for you. Website conversion rate optimization is all about making it simple for customers to do business with you. A call to action is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Some things to think about when creating an effective CTA include: Make sure it’s actionable. CTAs should always include actionable words. “Learn more” or “Download now” are great examples. The benefit to the reader should be clear. By following these steps and focusing on Conversion Rate Optimization you can better understand your visitors behavior and get the most out of your traffic. Remember to take a look at all of the resources we’ve linked in the description and drop us a comment. Timestamps: 00:00 Intro 00:42 What are conversions? 01:00 Explaining conversion rate with an easy example 01:30 Why can CRO be helpful to you 01:57 Conducting customer surveys: a useful help 02:42 A/B testing: testing effectiveness and saving time 03:34 Different types of content along the customer journey 04:56 Prioritizing page speed and reducing bounce rate 05:57 Check mistakes that might prevent people from buying from you 06:25 Using CTAs and how to write them 08:09 Outro :ledger: USEFUL RESOURCES How to track your SEO performance ► https://youtu.be/O2MYckTuTmM How we doubled our organic traffic ► https://youtu.be/qr-foWJwR6w Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4 Interesting A/B testing examples ► https://designforfounders.com/ab-testing-examples/ :computer: SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial! ► https://bit.ly/2WbDlnL KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush #cro #conversionrateoptimization #semrush
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LlRtaHhndUVZN3lv

Conversion Rate Optimization - Turn Visitors Into Customers

In this video, you’ll learn how we at Semrush managed to double our blog traffic in a matter of months thanks to this strategy. ► Like this video? Subscribe! http://smr.sh/KdD It doesn’t really matter what size is your business, if you follow SEO best practices and a well thought strategy you will get consistent and remarkable results. How do we know? Because we experienced it on our own skin. After being created, the Semrush blog grew to become one of the most important blogs in the business, but after a few year of natural growth, the blog stopped performing and the traffic was stagnating. We were not regressing, but we were not growing anymore. That’s when we decided to ditch our 100% reactive approach to a 100% proactive one. And the results arrived immediately. Join in on this interview to our SVP of Marketing, Maxim Roslyakov, where we lay down step-by-step the strategy that brought us to double our organic blog traffic (non-branded one, for you geeks) in a matter of months. Max explains that we: - Started with a Content Audit, where we checked all the pieces of content we had on our blog, eliminated the non-performing ones, updated the ones that were old or needed a new life. - Proceeded with doing keyword research, to create the topic clusters that were most important for us and our niche - Created a Content Plan where we connected all the subtopics to the main topic of the cluster - Checked the performance of the content we posted and added backlinks if needed - Repeated the process in a loop Seems pretty easy, doesn’t it? Then you’ll be even happier to know that this very process will work even better on a smaller company than us, because it’s a matter of how fast you manage to intervene on non-performing content and auditing the new one you create. Let us know in the comments what you think about this strategy, and if you’re planning to implement it! 💻 Semrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/​ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/
YouTube Video VVVqN3Y5VU0xYUd4NkdSLW5zWS05dTh3LnFyLWZvV0p3UjZ3

How We Increased Our Blog Traffic 2x! [Semrush Strategy]

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