Most SEO specialists concentrate on Google to optimize sites, but the growing popularity of the DuckDuckGo search engine makes it worth a look.
DuckDuckGo reached 100 million searches per day in January 2021, and while this is small compared to Google, it will be a force to be reckoned with if its upward growth trend continues. With that being said, DuckDuckGo SEO should definitely be on your radar.
Who Is DuckDuckGo?
DuckDuckGo was started in 2008 by Gabriel Weinberg and doesn’t use any Google products. This is a big plus for users who are concerned about Google’s data and privacy practices.
DuckDuckGo has gained popularity among people who want results but are worried about how much of their personal information is collected and shared. DuckDuckGo doesn’t track searches or use them for ad targeting.
While DuckDuckGo’s market share doesn’t compare to Google’s, its presence will grow as Google and Facebook get more bad press for their sketchy practices regarding data use.
Is DuckDuckGo a Conservative Search Engine?
Because DuckDuckGo searches are essentially anonymous, users skew toward the more security conscious and perform higher-quality searches. This can be a factor in reaching some demographics.
How Is DuckDuckGo Different From Google?
Google is an infinitely larger search engine that allows you to quickly obtain more results. Along with this, you get more ads, related searches, and the real-time tracking features of Google Maps.
On the other hand, Google keeps your data, including the websites you clicked on and when you performed your searches. This leads to unwanted solicitations and Google’s assumptions about the results you want.
DuckDuckGo doesn’t store search history, generate profiles, or use third-party trackers. It provides you with encrypted search data and unfiltered results.
How Do You Rank Up in DuckDuckGo?
DuckDuckGo pulls from trusted websites, so a high-quality website with links, backlinks and excellent content will tend to rank high. Ensure that your links come from reputable sources.
A good user experience will only help your site. Making sure your page is set up well and visible on both big and small screens is extremely important.
Keywords and phrases used naturally throughout your content will help in any search engine. As DuckDuckGo doesn’t track your location, using location-specific keywords will give you results in a specific area.
DuckDuckGo uses Apple Maps for location searches. When advertising your business, be sure it’s compatible with all map formats.
Ranking high in Google searches will help your DuckDuckGo rankings as well. DuckDuckGo uses more than 400 sources for search results, so full optimization is key.
Diversification in SEO
Google changes its algorithms periodically, and thus your SEO strategies need to adapt. Tweaking here and there to optimize for other search engines is a prudent business strategy.
Above all, you want to reach the audience that’s not using Google. While you should be aware of and optimize results for a plethora of search engines, DuckDuckGo SEO should definitely be part of your digital marketing strategy.