If you have a YouTube channel with spoken word content, closed captions are an absolute necessity. Not only do they help your deaf/hard of hearing audiences understand and consume your content, but it also boosts the chances of your video getting found in YouTube search!
According to a study conducted by Discovery Digital Networks, they concluded that YouTube indexed closed captioned videos, which made them more likely to rank higher in search. They also found that subtitled videos enjoyed a 13.4% view increase within the first two weeks of it being published, and a lifetime benefit of 7.32% compared to non-captioned content.
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