How to Go About Building Links for SEO

President & CEO at B&FPS
Daniel is a Search Marketing Consultant with 20+ years of expertise in Search Engine Optimization and Brand Development. He has a Master’s (MS) in Interactive Technology from the University of Alabama, a Bachelor’s (BPA) in Public Administration from Barry University, General Business from the University of Michigan-Flint School of Management; specializations from the University of Michigan, professional development from the University of Illinois at Urbana–Champaign, and is a proud Belen Wolverine!
Daniel P. Borbolla
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There are several ways to implement SEO in your website and building links for SEO is one of the more important (and most often overlooked) ways to quickly climb up the search engine rankings.

Backlinks are simply external links that point back to your website. While you don’t have 100% control over who links to you, there are ways to generate your own backlinks and it’s definitely something worth investing your time in.

How Do I Make an External Link for SEO?

One of the best things you can do is to create high-quality content that provides helpful and relevant information for your target audience. That’s one of the best ways to encourage other websites to link back to you organically (i.e. without the need to ask).

However, if you want to obtain large amounts of backlinks, you’ll need to start doing outreach to ask other website/blog owners to link back to your content (as long as it makes sense for you both). This is where you’ll need to invest your time and research the right websites to approach and ask.

If you need help, you can always hire a stand-alone link building service to supplement your SEO efforts, or if you require a full-on solution, our internet marketing service includes link building.

Are Links Important for SEO?

Building links for SEO is one of the most important things you can do to build up your website and company brand.

Google states that backlinks still have a powerful effect on your overall position in the search rankings. In Google’s eyes, backlinks are a good indication that your content provides value, otherwise referring websites wouldn’t be taking the time to link back to you.

However, so much has changed ever since Google modified their valuation of links. Because of this, all links are no longer made equal.

How Many Types of Link Building Are There in SEO?

When building links for SEO, try acquiring the following:

Backlinks (or inbound links) are the types of links most people are familiar with. These are links from external websites that lead back to yours.

Outbound links are links placed on your site that send users to other people’s websites.

Internal links connect the pages on your website to each other and help users navigate seamlessly through your content.

Each of these link building types should be present on your website to help boost your search rankings. Obviously, internal and outbound links are the easiest to generate, so backlinks are where you’ll want to concentrate your efforts.


While building links for SEO is highly recommended, you’ll have to be patient and avoid using shortcuts to avoid attracting the wrong types of backlinks. If you discover that one or more low quality websites have linked back to you, make sure to use Google’s disavow links tool.

There are plenty of ways to build links for SEO and if you’re unsure of what to do, you can always hire a stand-alone link building service, or use a full internet marketing solution that already includes link building to help you build a strong and healthy backlink profile from the ground up.

All you need to do now is decide what works best for you and start implementing!

We hope you learned something today about building links for SEO. Visit our blog for more articles and subscribe to learn more about search engine marketing!