How to Improve CTR Rates

how to improve ctr

The hard truth is that click through (CTR) rates are dropping and it doesn’t seem like it’ll be getting better anytime soon. Research even shows that click through rates on mobile searches have been down over 41% between 2015 and 2018. However, this doesn’t apply to all of you, so don’t panic! You’ll see why …

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Search Intent and How to Optimize for It

search intent

If you’re looking for a quick and easy guide to understanding search intent for SEO, you’re in the right place. We’re going to look at some search intent strategies to help you make the most out of your SEO campaigns. What is Search Intent? Search intent is exactly what it sounds like. Instead of just …

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How to Go About Building Links for SEO

building links for seo

There are several ways to implement SEO in your website and building links for SEO is one of the more important (and most often overlooked) ways to quickly climb up the search engine rankings. Backlinks are simply external links that point back to your website. While you don’t have 100% control over who links to …

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How to Leverage Video Search for Your Content

video search

When it comes to online content, video is definitely where it’s at. In fact, research shows that it could actually make up 80% of all online traffic in the coming year. If that doesn’t tell you that video content is getting more and more popular, then this should: According to Hubspot, 43% of people want …

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What Is Visual Search Technology?

visual search

Visual search is really starting to gain some momentum and doesn’t look like it’s going to stop any time soon. For example, let’s take a look at some of these eye-opening statistics: – Google Lens has been used 1 billion times (that’s billion with a ‘B’), and it only launched this past year! – Pinterest …

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How to Optimize Your Content for Google Featured Snippets

google featured snippets

In the past, getting to the top of the Google search results was the main objective for ambitious digital gurus, but once again Google has moved the goalposts. Position zero, or Google featured snippets, are the information blocks Google places at the very top of their search results, making it a great alternative for websites …

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What Is Voice Search Optimization & How to Optimize for It

voice search optimization

If you’re under the impression that voice search is merely a fad, you’re in for a big surprise! All of the top marketing gurus call voice search the future of Search Engine Optimization (SEO), and each have their valid reasons for making such claims.  It’s been found that voice search on Google has increased 35x …

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Google’s E-A-T Site Authority Update & How it Impacts You

site authority

If you’re into search engine marketing, you know how arduous it can be trying to get a website ranked at the top of the search engine results pages (SERPs). And right when you think you have it all figured out, Google throws a monkey wrench in the form of another algorithm update! A couple years …

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Is SEO Worth It?

Is SEO Worth It

Most businesses these days can be found online, but having a website simply isn’t enough. The internet is saturated and you’ll need something to help your business stand out from the endless crowd of websites. And that’s where Search Engine Optimization (SEO) comes in. When it comes to your online presence, most net-savvy people would …

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How to Spot SEO Spam Emails

seo spam

If you have an email address, you know there’s nothing more annoying than receiving a spam message in your inbox. Spam email, or unsolicited messages sent in bulk, accounts for 56% of all email sent, which equates to 151 billion spam emails sent daily worldwide! In the early days of the internet, spam emails — …

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