How Important Is Off-Page SEO?

off-page seo

Before diving in and performing off-page SEO on your website, let’s define what it is first. Off-page SEO involves performing actions that take place away from your website, which increase brand awareness, build trust, build authority, and drive traffic. Two good off-page SEO examples involve using link building strategies to acquire backlinks and leveraging your …

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Why Do You Need Reputation Marketing?

reputation marketing

When you’re looking to purchase a local online service or product, what do you usually do? Well, if you’re like 90% of online consumers, you’ve likely performed online research and read some reviews before you were able to trust that business. This is because prospects tend to trust customer reviews rather than information from skewed …

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What is Search Authority?

search authority

Say the internet disappeared and you wanted to know the difference between a neutron star and a black hole. Where would you go? Of course, you’d want to get your information from an expert on the subject, right? Well, not all of us are lucky enough to have an astronomer in our social circles, so …

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How to Improve CTR Rates

how to improve ctr

The hard truth is that click through (CTR) rates are dropping and it doesn’t seem like it’ll be getting better anytime soon. Research even shows that click through rates on mobile searches have been down over 41% between 2015 and 2018. However, this doesn’t apply to all of you, so don’t panic! You’ll see why …

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