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About Me

Hi, my name is Daniel P. Borbolla and I’m President and CEO of B&FPS.

This may sound a bit odd, but digital marketing saved me from a miserable professional life. How, you may ask?

It all happened back in 2004 when I realized the impact Web 2.0 would have in terms of newly-added functionality, interactivity and usability for websites, and how that would impact business moving forward.

I’ve always had a love for brand marketing and web design, so when digital marketing became a reality, I knew I had found my calling and immediately wanted to jump right in. At the same time, I was faced with the very risky decision of leaving behind a very boring (but secure) government position and essentially hitting the reset button on my “career” up until that point.

With my wife’s blessing, I resigned in December of 2006 and spent the next seven grueling years working and learning my way towards one day being able to open my own firm where I’d go on to develop comprehensive digital marketing strategies and execute on my clients’ behalf.

That dream finally became a reality when I opened Borbolla & Figueiras Professional Services in May of 2014.

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Ever since then, I’ve been blessed to work with businesses in verticals like construction, law, medicine, and technology, among several others.

Thousands of marketing professionals read my blog and follow me on LinkedIn.

You can find my company on Google My Business, Better Business Bureau, Expertise, Alignable, Clutch and LinkedIn.

A Few of My Most Helpful Articles:

What Others Say:

I can personally attest to Daniel’s exceptional intelligence, competence, and sense of responsibility. He’s certainly earned my respect through his wealth of knowledge and devotion to his craft.

– Dr. Benigno F. Ramos, MD (Personal Reference)

B&FPS helped us out with ramping up SEO content for our blog. They took a set of topics and keywords and returned high-quality, professionally written content for our specific industry and SEO goals. I would absolutely recommend B&FPS for their ability to deliver value and on-time service.

– Jamie Embree (Director of Digital Marketing, SharpSpring)

Four projects in and it’s been great working with B&FPS. Dan does his best to help you understand exactly what he wants, which saves us a lot of time.

– Paul G. (Business Partner)

“I’m pleased to write this review for Dan and the rest of the BFPS crew. This is an excellent company to work for. They’re dedicated to making clients happy and going the extra mile to achieve results for them.”

– Angelo P. (Former Employee)

“Daniel enrolled in a business law course I taught at the University of Michigan. He displayed an exemplary attitude towards learning, submitted thoughtful and well-articulated assignments, and mastered the course material. He achieved excellent examination grades and the highest grade in the course. I have no hesitation recommending him for any task he may undertake.”

– Francine L. Cullari, JD (Professor, University of Michigan, Flint SOM)

I found Daniel to be a bright, articulate learner who sought to learn as much as he could about the topics examined across the course. His ability to effectively translate understanding into quality work is particularly noteworthy, given the high cognitive load and short time frame for that particular graduate course.”

– Dr. Beverly Ray, Ph.D (Professor, The University of Alabama Graduate School)

One example of Daniel’s outstanding academic performance was evident during the Capstone Project, which consisted of developing a series of online learning modules geared towards business professionals. I was honored to be selected as one of the reviewers on his final project. After providing only a few minor recommendations due to the quality of his work, Dr. Barrie J. Price, the professor for this course, selected his project to be featured as an example for future students. Daniel demonstrated great analytical and independent abilities, meticulous and well-organized work, excellent writing skills and great intellectual development.

– Jonathan R. Smith (Director of Technology, Harris County School District)

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8 Facts About Me:

– I’ve been married to my wife for 18 wonderful years and I’m a proud father. Spending time with my family is what matters most to me above all else, so this tops the list without question.

– My mom has always gone out of her way to assist sick and injured animals. Thanks to her example, we’re big animal lovers (especially dogs).

– I live in South Florida, and have yet to visit a state or country at the same time that it was snowing. So, in case you’re wondering, seeing snow is still on my bucket list (sad I know).

– I’m an old-school gamer going all the way back to 1980-81 when my dad brought home the Atari 2600 bundled with Combat (a terrible game). The second game I owned was Donkey Kong, and that game was particularly special because it was the first time I played as Mario (“Jumpman”). Then the NES came out in 1985 and the rest is history. Despite their flaws, I remain a huge admirer of Nintendo.

– I’m a sports fan and my favorites ranked by order of importance are: NCAA football, NFL football, NHL/college hockey, soccer, basketball and baseball.

My Teams

1.) College Football – My favorite college team growing up was the Miami Hurricanes. I became a Michigan Wolverine fan back in eighth grade when I was admitted into Belen Jesuit. I’m a bit of a newcomer when it comes to Alabama football though!
2.) NFL Football – The Miami Dolphins were the first team I started rooting for back when I was 7 years old (1982). The New York Giants were always a team I’ve liked from afar since they always made life miserable for all of our AFC East rivals. Thank you New York Football Giants!
3.) NHL/College Hockey – Strangely enough, I started liking hockey because of a video game — NHL ‘94 on the Sega Genesis! I’m a long-suffering fan of the Florida Panthers (we do exist!), and a huge Michigan Wolverine hockey fan.
4.) Soccer – During the ‘02 World Cup, some of my co-workers started watching matches on the office TV and I’ve been hooked ever since. When the cup ended, I started following the English Premier League and adopted Liverpool and Real Sporting de Gijón in La Liga. I also support Inter Miami CF.
5.) Basketball – Basketball was a sport I always found myself casually playing rather than following on television. Up until we got the Miami Heat in ’88, I was a fan of the Boston Celtics fan since they’re essentially the anti-Lakers. I also liked the Bulls because of MJ, of course.
6.) Baseball – When I started watching baseball in 4th/5th grade, I liked the New York Yankees because my father and grandfather were big fans of theirs growing up in Cuba, including my father-in-law who’s been like a father to me. I also root for the Florida/Miami Marlins.

– I’m an astronomy nerd dating back to when I was in the 6th grade. I love reading the research and watching those overly-long YouTube documentaries that my wife can’t make it through 10 minutes without falling into a deep sleep.

– In 2017, we discovered that our daughter had low hand muscle tone (hypotonia), so we created a coloring pages YouTube channel to inspire her and others to color. She’s recently gotten into gaming due to quarantine and it’s helped her condition tremendously, so we transitioned our content to reflect her new passion.

– I haven’t touched a physical drum set for as long as I can remember (~2000), but still manage to annoy and embarrass my wife and daughter with my animated air drum displays both at home and in the car.

I could go on and on, but I think I’ll stop right here. Thanks for reading through!

Let’s Work Together

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