Search Engine Marketing Consultant and Search Engine Optimization Services 📈
✔️ More Targeted Traffic
✔️ Higher Site Conversions
✔️ Improved Site Rankings
✔️ Site Authority & Trust
✔️ Brand Awareness
So, instead of the usual search marketing agency self-promotional hype, we decided to save you time by simplifying and condensing everything because in the end it’s not about us, it’s about serving your business and its needs.
[+] Why Work With Us?
You may find yourself overwhelmed with the sheer amount of search engine optimization and search engine marketing agencies vying for your attention. Heck, even we receive our fair share of search engine optimization spam and we’re a search marketing agency!
We carefully select the clients and brands we work with, but if we can’t help — or if it’s just not the right fit — we’ll let you know upfront.
[+] We Understand How the Search Engines Work.
Any search engine optimization and search engine marketing consultant worth their salt should have a solid understanding of the complex and ever-evolving nature of search engine algorithm updates.
Staying current on all algorithmic changes that can help or hurt your campaigns and being able to pivot your strategy at a moment’s notice is key.
[+] We Don’t Try to Be Everything to Everyone.
Other search engine optimization and search engine marketing consulting firms feel they have to offer every service under the sun just to get your business, but our focus is simple:
We put the systems and processes in place to build your company’s online presence, then use that positive social proof to market to your ideal prospects.
[+] Honest & Clear Communication.
If our blog is any indication, we communicate with our clients in clear, jargon-free language to help them understand what we’re doing and why we’re doing it.
[+] We Engage in Safe, White Hat Practices.
We don’t engage in black hat search engine optimization tactics that violate search engine rules and put your business at risk of being demoted or blacklisted. In fact, we helped one of our long-time organic clients recover from a devastating 3-year Google blacklisting. No easy feat!
We take pride in doing things the right way because we want to earn your trust and keep working with you for the long-term.
How We Do It:
For search engine optimization campaigns, we’ll devise a comprehensive plan that accounts for several factors, including your industry type, location (if applicable), and level of market saturation/competition.
Here’s how we map things out:
I. Audit Phase – First, we’ll conduct an extensive analysis of your website and perform checks on things like your site performance, site security, duplicate content, technical code, metadata, and more.
II. Research Phase – The second stage involves discovering relevant, low-competition long-tail (“low-hanging fruit”) keywords to help your business achieve some quick short-term gains in search. Our goal is to consistently build and grow your search authority over time so you can later target higher-competition keywords that’ll result in more leads for your business.
III. Strategy Phase – Here, we’ll use information gathered during the research phase to formulate a strategy customized to your business’s needs. Prioritizing actions and opportunities in order of importance will help you achieve the best results in the shortest amount of time.
IV. Site Optimization – The fourth stage involves facilitating the “communication” between your website and the search engines. By optimizing your website and conforming to what the algorithms both need and want, you help yourself tremendously in the rankings.
V. Deliverables – In the fifth stage, we’ll continually develop digital assets like infographics, guides, outreach campaigns, and more. Over time, these assets will naturally start generating backlinks, which are especially valuable for your website authority as each link represents a “vote of confidence” from that referring website.
Here’s a few examples of clients we’ve helped (don’t worry, sign-up isn’t required):
[+] A 2,432% Increase in Leads for a Shipping Services Company
This client tried other search engine optimization agencies but was disappointed with the results. Our solution helped the company reduce its paid advertisement spend so it could invest in more organic search engine optimization, long-term growth solutions.
[+] A 700% Organic Traffic Increase for a Steel Building Company
We created an organic growth solution that helped this business sell its niche product to other firms as part of an overall supply chain solution.
[+] A 323% Return on Ad Spend for a Collision Repair Company
For this nationally recognized brand, we came up with a paid ad strategy that would allow the company to compete on a national level with other heavy hitters while attracting local businesses from each of its U.S. locations.
[+] A 1,844% Organic Visibility Increase for a Fitness Franchise
We took this company’s disorganized marketing approach and implemented an effective link-building strategy that improved the authority of its national website and each of its franchise sites.
[+] A 400% Increase in Conversions for a Roofing Contractor
This company was managing its search engine optimization in-house and not generating the sufficient ROI to justify the expense. We significantly improved its search engine marketing strategy and the effectiveness of its online campaigns and now the company has more time to focus on its business.
In-house vs. Outsourcing: Which is better?
Outsourcing can be defined as the contracting out of specific business processes to an external provider.
When businesses allocate certain job functions to an external company, it allows them to concentrate their time and energy into executing their core competencies, giving them a unique advantage in the marketplace.
What are the advantages and disadvantages of outsourcing?
Outsourcing is an effective cost-savings measure that gives businesses greater control over their budget by only paying for the services and time required to complete them.
By eliminating the need to continually hire and train additional staff, businesses can save a substantial amount on overhead costs.
Outsourcing sounds like the perfect solution for businesses, but there’s a stigma attached to it. When most people think of outsourcing, they immediately think of large, greedy corporations taking advantage of poorly paid workers in third world countries.
While contracting work to foreign countries has contributed to many ill effects on the US economy and has certainly drawn the ire of American workers everywhere, it does not provide a complete picture on outsourcing as a whole.
What is onshore outsourcing?
Onshore outsourcing (domestic outsourcing) involves “firms subcontracting their intermediate inputs in the domestic market.” In other words, it’s when a business subcontracts job functions to another company operating within the geographical boundaries of their home country.
What are three advantages to onshore outsourcing?
1 – Onshore outsourcing helps businesses save a ton on expensive operational costs. It removes the hassle of having to continually hire, train, and replace workers.
2 – Outsourcing domestically protects businesses from hidden costs. Foreign countries may not have the same protections in place. Onshore outsourced businesses are bound to all US intellectual property and confidentiality laws.
3 – Customers tend to favor companies who provide work opportunities to other American-owned businesses.
What is the benefit of onshore outsourcing to the US economy?
Onshore outsourcing leads to increases in the talent pool of available job applicants because as demand increases for jobs that were previously foreign outsourced, students will be incentivized to major in those fields once again.
When businesses decide to contract companies or individual consultants located domestically within the US, the economy is strengthened as a whole, which benefits all Americans.
Is onshore outsourcing worth it for my business?
In conclusion, outsourcing provides businesses with a cost-effective and flexible alternative to hiring additional staff and investing in costly resources, which allows them to focus on what they do best.
While foreign outsourcing has cast the entire concept of outsourcing in a negative light, onshore outsourcing has proven to be a great alternative.
It accomplishes two very important things: (1) Helps to strengthen and support the economy by providing domestic companies with more opportunities, and (2) protects businesses through the laws and regulations of the United States of America.
Advantages and Disadvantages of Outsourcing. (n.d.). In Global Sourcing Agency. Retrieved from http://www.globaloutsourcingagency.com/adv.html
Fariñas, J., Lopez, A., Martin-Marcos, A. (2014). Assessing the impact of domestic outsourcing and offshoring on productivity at the firm level. Applied Economics, 46(15), 1814-1828.
Lastari, M.A. [daraddicted]. (2014, March 19). Outsourcing: Is it good or bad? [Video file].
Maclay, K. (2014). Report: Offshoring and outsourcing a mixed bag for American jobs, wages. UC Berkeley News Center. Retrieved from http://newscenter.berkeley.edu/2014/02/18/report-offshoring-and-outsourcing-a-mixed-bag-for-american-jobs-wages
Plunkett, J.W. [Plunkett Research, Ltd.]. (2012, July 17). Outsourcing and Offshoring Sectors: Challenges and Opportunities [Video file]. Retrieved from http://www.youtube.com/watch?v=H7x9nIFEyO4
The Advantages and Disadvantages of Outsourcing. (n.d.). In Flat World Solutions. Retrieved from http://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php
What is meant by search engine marketing?
Search engine marketing uses pay-per-click, or paid advertisements, that appear at the top of the search engine results pages. Companies target a specific set of keywords, and pay for each vetted click.
There are several different ad formats to choose from like search, shopping, mobile, video, and display. Google and YouTube use Google Ads; Yahoo, DuckDuckGo, and Bing all use Microsoft Advertising; and Amazon and Pinterest both have their own advertising platforms.
How do you use search engine marketing?
We use search engine marketing to target customers who are actively looking for your product or service. So, when a user performs a search for your particular keyword, your ad will be placed front and center, right in their line of vision at the top of the search engine results page.
Search engine marketing drives the right kind of targeted traffic to your website, and promotes your product or service to users who are actively searching for the keywords you’re targeting.
YouTube Advertising provides the best value as far as cost-per-view and brand visibility goes. Even if a user opts to use the ‘Skip Ad’ button on your video ad, that’s 5 free seconds of brand awareness for your company.
Is search engine marketing effective?
Yes. Statistics show that users often don’t scroll too far down and rarely get past the first page, so the higher you can get your website to the top of the organic search results, the more you’ll improve your click-through rates.
Our search engine marketing tracking software provides invaluable information on the clicks you received and how well they performed. This allows our clients to better visualize their revenue and keep a close eye on their search engine marketing budget.
What is search engine optimization?
Search engine optimization is the process of increasing traffic to your website by ranking your website at the top of the organic search results. Our job is to ensure that each of your pages are optimized for a specific search intent in mind, so when users perform a search they find your website among the first blue links (organic links) they see.
Search engine optimization looks at the quality of traffic, the quantity of traffic, and the organic search results to determine where your page should rank. Consistently creating great content, targeting the right keywords, and acquiring the right backlinks will help your website rise up the search engine results page rankings quickly and effectively.
Does search engine optimization work?
Yes, content is definitely important, but targeting the right keywords, building relevant backlinks, having a proper site structure, optimizing your site speed, and having a secure website is the surest way to climb the organic search rankings.
The average user usually only pays attention to the first 3 organic results, so it’s vitally important to use proven and reliable search engine optimization strategies to achieve and maintain high search ranking positions consistently over time.
While search engine marketing produces faster results, your ability to reach new prospects lasts only as long as your ability to keep spending on your campaign(s). On the other hand, search engine optimization is a long-term investment in exponential growth with far-reaching and longer-lasting results.
What is content marketing and why is it important?
A website or article is only as good as its content. Using the right keywords and links can get you noticed, but what good is it if the reader quickly bounces away from your site after only reading the first few sentences of your content?
Our content marketing service creates relevant and consistent blog content that establishes your search authority, then attracts, engages, and convinces your ideal prospects to take action.
How is content marketing done?
Instead of placing your product or service on a page with thin content and hoping customers magically find you, try writing content that aims to educate, inform, and delight your ideal prospect.
Maintaining a consistent content marketing strategy steadily builds your brand over time and keeps it top-of-mind for your prospects.
Is content marketing effective?
Employing a solid content marketing strategy is worth the investment because it provides value upfront to your targeted prospects and builds trust. This leads to increased sales opportunities, site conversions, brand exposure, and a loyal, engaged following.
A comprehensive content marketing strategy should include a steady diet of blog articles, public relations, and social proof trust signals. The impact you make with your content marketing strategy is only limited by your creativity and budget.
I only want a website. Will that be enough to get new clients/customers?
Getting a website created and letting it sit there like a ‘virtual paperweight’ won’t deliver the kind of results you’re looking for. Instead, we suggest investing your time and money wisely by using our proven search engine optimization and search engine marketing consulting strategies that lead to tangible, real-world results.
Do you offer search engine optimization or search engine marketing for non-U.S. locations?
At this time, we offer both national and local search engine optimization and search engine marketing campaigns for U.S. businesses, and national search engine optimization/search engine marketing campaigns for overseas companies.
Am I locked into a long-term contract for search engine optimization?
No. However, we require a six-month (6) minimum agreement to allow the sufficient time to properly build and quantify results for you.
If you’re looking for a quick boost in search while your search engine optimization results start building, we highly recommend running one or more of our search engine marketing campaigns that are designed to convert!
How will you track the results and overall progress on my campaign(s)?
Once you’ve been onboarded, you’ll be given access to an SEO reporting dashboard where you can track all of your leads, view detailed traffic source information, generate reports, and more.
In addition, we’ll keep you updated with monthly reports detailing our progress at every step of the way.