Search Marketing Consulting Services 💪
We provide search marketing consulting services that result in:
✔️ Brand Awareness
✔️ Authority & Trust
✔️ Higher Rankings
✔️ Targeted Traffic
✔️ Site Conversions
[+] Why Work With Us?
You may find yourself overwhelmed with the sheer amount of agencies vying for your attention. Even we receive our fair share of SEO spam and we offer search marketing consulting services!
We carefully select the clients and brands we work with, but if we can’t help — or if it’s just not the right fit — we’ll let you know upfront.
[+] We Don’t Try to Be Everything to Everyone.
Other agencies that offer search marketing consulting services feel they have to offer every service under the sun to get your business, but our focus is simple:
We put the systems and processes in place to build your company’s online authority and generate the social proof needed to attract your ideal prospects.
Our organic search engine optimization strategies will build your company’s search rankings to help you realize long-term exponential gains.
[+] Honest & Clear Communication.
If our blog is any indication, we communicate with our clients in clear, jargon-free language to help them understand what we’re doing and why we’re doing it.
[+] We Understand How the Search Engines Work.
Any search marketing consultant worth their salt should have a solid understanding of the complex and ever-evolving nature of search engine algorithm updates.
Staying current on all algorithmic changes that can help or hurt your campaigns and being able to pivot your strategy at a moment’s notice is key.
[+] We Engage in Safe, White Hat Practices.
We don’t engage in black hat search engine optimization tactics that violate search engine rules and put your business at risk of being demoted or blacklisted. In fact, we helped one of our long-time organic SEO clients recover from a devastating 3-year Google blacklisting. No easy feat!
How We Do It
As part of our search marketing consulting services, we’ll devise a comprehensive plan to account for several different factors like industry, location, and competition level.
OUR 5-STEP PROCESS:
I. SETUP – First, we’ll facilitate the communication between your website and Google by setting up and configuring the following properties: (1) Google Business Profile to help you manage your online presence across all of Google, (2) Google Analytics to track/measure site visits and interactions, and (3) Google Search Console to gather insights and make improvements using the various tools they provide.
II. AUDIT – Next, we’ll conduct an extensive audit to analyze your website’s performance in the following key areas: (1) on-page and off-page SEO, (2) technical site issues, and (3) user experience, which includes checks on site speed, site security, and mobile-friendliness.
III. RESEARCH – The third stage is where we discover relevant, low-competition (i.e. low-hanging fruit) keywords to help your business achieve some quick, short-term gains in search. Our goal is to consistently build and grow your search authority over time so you can later target higher-competition keywords that result in more business for you.
IV. STRATEGY – Here we’ll use the information we gathered during the research phase to formulate a strategy according to your company’s specific needs. Prioritizing actions and opportunities in order of importance will help you achieve the best and quickest results in the shortest amount of time.
V. DELIVERABLES – In the fifth stage, we’ll continually develop digital assets and conduct outreach campaigns to increase your digital footprint. Over time, these assets will begin accruing valuable backlinks, which are crucial for establishing your website’s authority. Each of these backlinks represent a “vote of confidence” from the referring website.
Frequently Asked Questions
What is search engine optimization?
Search engine optimization is the process of increasing traffic to your website by ranking it at the top of the organic search results page. Our job is to ensure that each of your web pages is optimized with a specific search intent in mind, so when users perform a search, they find your site among the first blue links (i.e. organic links) they see.
Search engine optimization looks at the quality of traffic, the quantity of traffic, and the organic search results to determine where your page should be ranking. Consistently creating great quality content that benefits users, pursuing keywords with buyer intent, and acquiring the right backlinks will help your website climb the search rankings quickly and effectively.
Does search engine optimization work?
Yes. Employing the right kind of search engine optimization tactics definitely does work. Targeting the right keywords, building relevant backlinks, having the proper site structure, optimizing your site speed, and having a secure website is the surest way to improve your organic search rankings.
The average user usually only pays attention to the first 3 organic results, so it’s vitally important to use proven and reliable search engine optimization strategies to achieve and maintain high search ranking positions consistently over time.
While paid search marketing services produce faster results, your ability to reach new prospects lasts only as long as your ability to keep spending on your campaign(s). On the other hand, search engine optimization is the longer-term investment with lasting results.
Is search engine optimization effective?
Yes, statistics show that users often don’t scroll too far down and rarely get past the first page, so the higher you can position your website at the top of the organic search results, the more you improve your click-through rates.
Source: LinksManagement
Our search marketing tracking software provides invaluable information on the clicks you received and how well they performed. This allows our clients to better visualize their revenue and keep a close eye on their search marketing budget.
Is search engine optimization necessary?
The truth is search engine optimization is not the right solution for every business.
We only recommend using our search marketing consulting services if (a) your business is already generating a steady stream of revenue, (b) you’re willing to implement a long-term online marketing solution that sends consistent and targeted traffic to your website each month, (c) you have the proper infrastructure in place to support such growth.
If you’re not in a position to hire just yet, you’re better off doing it yourself and avoid cookie-cutter ‘budget’ SEO companies that only do the bare minimum. When it comes to search marketing consulting services, you truly “get what you pay for.”
If you decide to pursue this on your own, we highly recommend learning digital marketing for free and investing your money into powerful search engine optimization tools like Semrush or Ahrefs.
What are the pros and cons of search engine optimization?
Let’s get some bad news out of the way first: Search engine optimization takes some time to get going (especially if you have a brand new website).
Business owners need to go in with the expectation that they’ll need to invest in SEO for a few months* before they see any ROI.
*In our experience, a good rule of thumb to follow is that new websites can take anywhere between 9 to 12 months, and websites that are between 2 and 5 years old can take around 6 to 9 months. More established websites of 5 or more years can take anywhere between 1 to 6 months. Everything depends on the industry you’re targeting, where you’re located and the level of competition you’re dealing with.
As far as the pros go, search engine optimization continually builds your brand’s expertise, authority and trust metrics over time, leading to greater and more consistent sales opportunities over time.
In addition, once you’re able to compete and rank for those valuable keywords that have true buyer intent, you drastically increase the chances that interested prospects will become future customers for your business.
And last — but certainly not least — SEO growth is exponential, making ranking search terms way easier and profitable for you over time. Keep in mind that you’ll need to invest in SEO for the long-term if you want to maintain your online presence now and in the future. Lucky for us, huh?
What is SEM vs SEO?
Both search engine optimization (SEO) and search engine marketing (SEM) share similar objectives in that they target specific keywords to attract the right kind of site visitor. However, the main difference is how each achieves its goal.
For SEO, numerous factors are taken into consideration when ranking a website like its site authority, content quality, backlink profile, etc., while SEM success is determined by how well you manage your campaigns and the total amount of ad spend you decide to invest. As the saying goes: “You have to spend money to make money.”
An SEM result is listed at the top of the SERPs with an indication that it’s a paid advertisement, while SEO results can be shown in one or more areas like the top 10 blue links, featured snippets, local packs (“map pack”), People Also Ask (PAA) boxes, voice search, video/shorts search, visual search, and more.
What is meant by search engine marketing?
Search Engine Marketing, or pay per click advertising, uses paid advertisements that appear at the top of the search engine results page. Advertisers pay to target and compete for keywords that have specific buyer intent, which will lead to more qualified leads for their business.
There are several different ad formats and advertising platforms available with Google/YouTube (Google Ads) and Bing (Microsoft Advertising) being the two most popular. In addition, LinkedIn, Amazon, and social media websites like Facebook and Pinterest each provide their own advertising platform.
How do you use search engine marketing?
Search Engine Marketing targets customers who are actively looking for your product and/or service. When a user searches for your particular keyword(s), your ad will appear at the top of the results page for that specific search.
In essence, SEM marketing drives qualified leads to your website by promoting your product and/or service to users who have buyer intent and find you in search.
Is search engine marketing effective?
Yes, statistics show that people don’t scroll very far down the search results and rarely get past the first page. The closer your ad appears at the top of the search engine results, the better your chances are of getting noticed!
The best strategy is to concurrently use search engine marketing (paid ads) for quick results while your search engine optimization efforts grow your organic search presence over time.
What does your search engine marketing process look like?
Our search engine marketing process involves everything pictured below:
(Please Note: Tasks in the top row are performed one-time, while the ones at the bottom row are performed monthly)
Do you offer search marketing consulting services for non-US locations?
At this time, we offer pay per click (PPC), as well as national search marketing consulting services and local search engine optimization campaigns for US-based businesses, and national SEO campaigns for overseas companies.
Am I locked into any long-term contracts?
Search engine optimization (SEO) campaigns require an initial 6-month minimum agreement to allow us the sufficient time to properly build and quantify results for you. After such time, campaigns will then be month-to-month, which you’re free to cancel at any time*.
Search engine marketing (PPC) campaigns require quarterly agreements.
*Please note that while cancelling your search engine optimization campaign will not have an immediate impact on your rankings, your results will start diminishing over time as search engines will always fulfill user intent above all else. They do this by not only showing users the most relevant search results, but by providing the most recent/freshest content possible. For this reason, we highly recommend incorporating search engine optimization as a permanent online marketing strategy for your business as growth is exponential over time.
How will I be able to track my results and overall progress?
If you have an SEO marketing account with us you’ll be given access to an SEO reporting dashboard where you can track/access all of your leads 24-7, view detailed information on them, generate reports, and much more!
For both SEO and SEM/PPC accounts we’ll keep you updated with monthly reports detailing your progress every step of the way.
Do you offer anything other than search marketing consulting services?
Yes, we provide Architecture, Engineering and Construction (AEC) marketing services to South Florida-based companies located in Miami-Dade, Broward and Palm Beach counties.
What is content marketing and why is it important?
Content marketing involves creating, publishing, and distributing content for a targeted online audience.
Using the right keywords and links can get your pages noticed by prospects, but what good is it if visitors quickly bounce away after reading only the first few lines of your content?
That being said, a website is only as good as the content it produces, and users expect to be served authoritative and relevant content that fully satisfies their search intent. Search intent can be broken down into 3 main query categories: 1.) Do (resolve a problem), 2.) Know (learn about something), and 3.) Go (visit a specific page).
As part of our suite of search marketing consulting services, our content marketing team will consistently create relevant blog content to establish your search authority. This is content designed to attract, engage, and convince your ideal prospect to take action.
How is content marketing done?
Instead of placing your product or service on a page with thin content and hoping customers magically find you, try writing content that aims to educate, inform, and delight your ideal prospect.
Maintaining a consistent content marketing strategy helps build your brand and keeps you top-of-mind for prospects.
How much do you charge for SEO, SEM/PPC, websites, etc?
Pricing is made on a case-by-case basis, and takes the client’s budget and services needed into consideration.
That being said, avoid agencies that offer across-the-board pricing as they’re usually trying to lure you in and get you under contract. That’s a major red flag!
Outsourced search marketing consulting services. Still not sure?
Outsourcing can be defined as the contracting out of specific business processes (e.g. search marketing consulting services) to an external provider.
When businesses allocate certain job functions to an external company, it allows them to concentrate their time and energy into executing their core competencies, giving them a unique advantage in the marketplace.
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What are the advantages and disadvantages of outsourcing?
Outsourcing is an effective cost-savings measure that gives businesses greater control over their budget by only paying for the services and time required to complete them.
By eliminating the need to continually hire and train additional staff, businesses can save a substantial amount on overhead costs.
Outsourcing sounds like the perfect solution for businesses, but there’s a stigma attached to it. When most people think of outsourcing, they immediately think of large, greedy corporations taking advantage of poorly paid workers in third world countries.
While contracting work to foreign countries has contributed to many ill effects on the US economy and has certainly drawn the ire of American workers everywhere, it does not provide a complete picture on outsourcing as a whole.
Onshore outsourcing (domestic outsourcing) involves “firms subcontracting their intermediate inputs in the domestic market.” In other words, it’s when a business subcontracts job functions to another company operating within the geographical boundaries of their home country.
What are three advantages to onshore outsourcing?
1 – Onshore outsourcing helps businesses save a ton on expensive operational costs. It removes the hassle of having to continually hire, train, and replace workers.
2 – Outsourcing domestically protects businesses from hidden costs. Foreign countries may not have the same protections in place. Onshore outsourced businesses are bound to all US intellectual property and confidentiality laws.
3 – Customers tend to favor companies who provide work opportunities to other American-owned businesses.
What is the benefit of onshore outsourcing?
Onshore outsourcing leads to increases in the talent pool of available job applicants because as demand increases for jobs that were previously foreign outsourced, students will be incentivized to major in those fields once again.
When businesses decide to contract companies or individual consultants located domestically within the US, the economy is strengthened as a whole, which benefits all Americans.
In conclusion, outsourcing provides businesses with a cost-effective and flexible alternative to hiring additional staff and investing in costly resources, which allows them to focus on what they do best.
While foreign outsourcing has cast the entire concept of outsourcing in a negative light, onshore outsourcing has proven to be a great alternative.
It accomplishes two very important things: (1) Helps to strengthen and support the economy by providing domestic companies with more opportunities, and (2) protects businesses through the laws and regulations of the United States of America.
References
Fariñas, J., Lopez, A., Martin-Marcos, A. (2014). Assessing the impact of domestic outsourcing and offshoring on productivity at the firm level. Applied Economics, 46(15), 1814-1828.
Lastari, M.A. [daraddicted]. (2014, March 19). Outsourcing: Is it good or bad? [Video file]. Retrieved from YouTube
Maclay, K. (2014). Report: Offshoring and outsourcing a mixed bag for American jobs, wages. UC Berkeley News Center. Retrieved from https://news.berkeley.edu/2014/02/18/report-offshoring-and-outsourcing-a-mixed-bag-for-american-jobs-wages
Plunkett, J.W. [Plunkett Research, Ltd.]. (2012, July 17). Outsourcing and Offshoring Sectors: Challenges and Opportunities [Video file]. Retrieved from YouTube
The Advantages and Disadvantages of Outsourcing. (n.d.). In Flat World Solutions. Retrieved from https://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php
Our Results
[+] A 2,432% Increase in Leads for a Shipping Services Company
This client tried another agency’s search marketing consulting services and was disappointed with the results. Our solution helped them reduce their paid advertisement spend so they could invest in more organic search engine optimization and other long-term digital marketing growth solutions.
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SEO Case Study #1: Shipping Company
Our client provides a portal for individual and commercial customers to source shipping services for almost anything imaginable, from furniture to heavy plants. Shipping providers are all experienced professionals ensuring that services booked through our client will meet and exceed customer expectations.
CHALLENGE
Although our client had employed Search Engine Optimization (SEO) agencies in the past, they had been consistently disappointed by the results. None of the firms they employed were able to improve search page rankings or increase organic traffic despite investment being readily available to support these initiatives. Since paid traffic delivered more consistent results, the firm ended up reinvesting in this activity.
SOLUTION
We reviewed our client’s requirements to identify that a full review of their SEO strategy was going to be essential to ensure that a long-term SEO strategy would be effective. They were impressed by our holistic approach to their challenges. We began by performing an in-depth technical audit of their website.
APPROACH
As soon as we started working on this project, we identified fundamental issues which were limiting the ability of the site to deliver an effective SEO campaign:
(1) Our initial audit uncovered a number of structural problems including duplicate content and broken links – both of which prevented Google’s bots from being able to properly crawl the website.
(2) We repaired the technical issues first as a matter of priority, then started working on their keyword research and site optimization.
(3) We used historical data from their PPC campaigns to identify the optimal keywords that would return the best results.
(4) High-value assets such as on-site estimate calculators were an instant success with website visitors.
(5) Finally, we focused on content development, creating new materials and adding linkable assets to attract more relevant backlink opportunities.
RESULTS
We have now been working with this client for two-years and over that time, we have delivered some very impressive results. They were able to reduce their PPC spend and invest more heavily in long-term organic growth building strategies:
✔️1,321% increase in traffic
✔️2,432% more leads
✔️80% reduction in paid search spend
[+] A 700% Organic Traffic Increase for a Steel Building Company
We created an organic growth solution that helped this business sell its niche product to other firms as part of an overall supply chain solution. Our search marketing consulting services increased their brand recognition, which improved their bottom line.
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SEO Case Study #2: Steel Building Systems
Our client, a world leader in innovative pre-engineered steel building systems, supplies thousands of construction projects throughout North America annually and operates a network of almost 1,000 authorized building firms across Central/South America, Europe and Asia. Our team worked closely with their architects, engineers, and contractors, providing computer-aided design services for the construction of low-rise, non-residential buildings with optimal functionality and aesthetic appeal.
CHALLENGE
Our client had recently completed the design and construction of a new website (provided by another company) and now needed an effective online marketing strategy to put them on the map, increase their brand recognition, improve their Google page rankings and increase their sales.
They realized that in order to drive more targeted business they would have to invest in digital marketing, but lacked the in-house expertise to maximize the full potential of their new website.
SOLUTION
B2B businesses face some unique challenges because they are generally selling a niche product to other firms as part of an overall supply chain solution. In this case, our client was selling pre-engineered steel buildings to architects, engineers and contractors, so this meant we needed to create a solution which would be highly effective at delivering long-term organic growth.
APPROACH
(1) We immediately got to work on this project, delivering a comprehensive strategy supported by a number of activities:
(2) We conducted extensive keyword research to complete a highly-detailed competitor analysis breakdown.
(3) Using this data, we developed a keyword strategy that was specifically designed to achieve better search results for the targeted market(s).
(4) We laid the groundwork for the VP’s strategy by performing website optimization; including a site structure evaluation, internal linking, as well as developing website content and page titles.
(5) Once the website was fully optimized, we worked hard to claim listings across high authority websites like Google, Yahoo! and Bing to fully optimize the firm’s business profile and brand online.
(6) Finally, we deployed powerful link building strategies and distributed business profile information to carefully-selected online directories to enhance the firm’s brand awareness, improving their overall visibility and authority.
RESULTS
Our client is delighted with the results we have delivered, helping the firm to become a recognizable name within their niche, successfully developing and implementing an ongoing optimization plan.
✔️2,337% Increase in Organic Visibility
✔️700% Increase in Organic Traffic
✔️145% Growth in Page 1 Rankings
[+] A 323% Return on Ad Spend for a Collision Repair Company
For this nationally recognized brand, we came up with a paid ad strategy that would allow the company to compete on a national level with other heavy hitters while attracting local businesses from each of its U.S. locations.
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SEO Case Study #3: Collision Repair
As a nationally-recognized brand, this client had grown to become one of the nation’s largest collision repair companies. Their commitment to their customers, communities and organizational culture has completely set them apart from their competitors.
They were focused on setting new service standards and implementing the latest technologies since they found that their customers were always willing to give them positive feedback about their experiences using their services.
CHALLENGE
This client contacted us because they needed help with their PPC campaigns and needed an agency to advise them on what digital marketing services would best fit with their brand and sales goals.
SOLUTION
When we first met the management team, we were impressed with their ambition and aspirations for growth. The business was growing quickly and they needed to partner with an experienced PPC agency to deliver positive campaign results.
APPROACH
(1) We quickly analyzed and researched the auto body repair market, taking into account national and local competitors
(2) We then designed a campaign which would allow our client to compete nationally, while attracting local business from each of their locations.
(3) Our campaign focused on increasing traffic and maximizing website conversions.
(4) This was achieved through geo-targeting, paid ads and retargeting, with a campaign that addressed both their national and local business development aspirations.
(5) Since a large majority of auto-body repair leads came in the form of calls to local call centers, we developed a call tracking solution for them to identify the keywords that related to each individual call received.
(6) We were then able to properly test the PPC campaign by creating 130 campaigns and using over 10,000 keywords!
RESULTS
We are happy to report that all of our initial groundwork paid off as it far exceeded our client’s expectations. We were able to design, implement and deliver a highly-effective PPC ad campaign that yielded the following results:
✔️323% increase in return on advertising spend
✔️78.69% Improvement in cost per lead
✔️79.66% Improvement on Cost-per-Click
[+] A 1,844% Organic Visibility Increase for a Fitness Franchise
We took this company’s disorganized marketing approach and implemented an effective link-building strategy that improved the authority of its national website and each of its franchise sites.
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SEO Case Study #4: Fitness Franchise
Our client operates a fitness franchise that’s solely focused on giving customers a better value by offering affordable access to safe, family-friendly facilities.
Each club offers the same state-of-the-art cardio, strength and free weight training equipment to its members.
CHALLENGE
Our client recognized that their marketing strategy was completely disorganized, lacking focus and clarity. Each individual franchisee was left to their own devices when it came to marketing, which as you can imagine, led to a proliferation of different marketing tactics and lead generation activities that inadvertently hurt the brand as a whole. It appeared to lack cohesion and clarity in the public’s eyes.
SOLUTION
During our first meeting, it was clear that we needed to do a full reevaluation of their marketing strategy and completely build it from the ground up. We proposed a new website design and a comprehensive search engine optimization plan to start building for long-term online growth.
APPROACH
(1) This project required an in-depth understanding of the fitness market, a clearly-defined strategy, and a series of activities to deliver on the firm’s objectives:
(2) We analyzed the fitness market and carried out a detailed competitor analysis, looking at other operators’ websites to inform the design, content and SEO strategy we would subsequently develop.
(3) We then designed and built an SEO-optimized website with tracking features that allowed our client to assess the return on investment (ROI) of particular initiatives such as the 7-day Guest Passes used to attract potential members, for example.
(4) Once that was completed, we developed and delivered a focused on-page optimization strategy. That alone gave them some immediate positive results in the rankings!
(5) We followed that up with a relevant, high-quality link building strategy where we were able to identify hundreds of link building opportunities. This was used to improve the authority of the national website and each franchise site.
RESULTS
We completely transformed our client’s online marketing strategy, and we keep delivering some really impressive results with our implemented strategies. Here’s a quick snapshot:
✔️329% increase in conversions
✔️1,844% increase in organic visibility
✔️383% growth in organic traffic
[+] A 400% Increase in Conversions for a Roofing Contractor
This company was managing its search engine optimization in-house and not generating the sufficient ROI to justify the expense. Our search marketing consulting services significantly improved the effectiveness of their online campaigns, and now the company has more time to focus on what they do best.
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SEO Case Study #5: Roofing Contractor
Serving the Memphis area for close to two decades, our client has become one of the area’s premium roofing contractors. With extensive experience across the commercial and domestic property sectors, the business has established a proven track record among larger family-owned building & management firms.
CHALLENGE
Our client’s senior team came to the harsh conclusion that in order for them to take significant steps towards moving their business forward, they would need to work on their current digital marketing approach.
Having managed their SEO for years in-house, it was clear that it was taking longer, costing more and not delivering enough results. By outsourcing this function, they were able to invest that money into improving their customer service and in other areas of the business that would allow them to focus on their roofing clients and projects.
SOLUTION
We worked to deliver three main objectives:
(1) Redesign the website to give it a more polished, professional feel.
(2) Grow its organic traffic.
(3) Increase the flow of sales leads.
APPROACH
For each client we work with, we develop a specific set of activities to achieve the following set of objectives:
(1) Using preliminary research and a competitor analysis we developed a strategic plan for the redesigned website.
(2) This informed the prototype concepts we presented to the client, together with our recommended approach.
(3) With agreement from the client we then developed these concepts and launched the website.
(4) Throughout our work we focused on the SEO requirements of the new site. This enabled us to build the website with robust foundations.
(5) Our SEO strategy was informed by performing an in-depth local competitor analysis. We then created linkable assets, developing an ideation deck, etc. This enabled us to deliver a powerful link building outreach approach.
(6) Our link building department continuously performed research to build linkable prospects. This was achieved through unlinked brand mentions, competitor research, co-citation, link reclaiming and resource driven outreach. This enabled us to perform prospect outreach, to acquire links and then report on those wins.
(7) Once the project was completed, we carried out extensive conversion testing, then building up web traffic and performing usability and conversion testing based on that data. This enabled our team to continuously test new ideas all while keeping a close eye on the website conversion rate and maximizing their amount of return on investment (ROI).
RESULTS
Our client’s senior team is delighted with the new website, especially with these particularly exciting results:
✔️162% Increase in Organic Traffic
✔️400% Increase in Conversions
✔️164.89% Increase in Organic Visibility
🧾 A Few of Our Other Clients