Search Marketing Consulting Services 📈
We provide search marketing consulting services that result in:
✔️ More Targeted Traffic
✔️ Higher Site Conversions (i.e. Sales)
✔️ Improved Site Rankings
✔️ Site Authority & Trust
✔️ Brand Awareness
[+] Why Work With Us?
You may find yourself overwhelmed with the sheer amount of search engine optimization and search marketing agencies vying for your attention. Even we receive our fair share of SEO spam and we’re a search marketing agency!
We carefully select the clients and brands we work with, but if we can’t help — or if it’s just not the right fit — we’ll let you know upfront.
[+] We Don’t Try to Be Everything to Everyone.
Other search engine optimization and search marketing consulting firms feel they have to offer every service under the sun just to get your business, but our focus is simple:
We put the systems and processes in place to build your company’s authority and generate the social proof to attract your ideal prospects.
Our organic search engine optimization strategies will build your company’s search rankings to help you realize long-term exponential gains.
[+] Honest & Clear Communication.
If our blog is any indication, we communicate with our clients in clear, jargon-free language to help them understand what we’re doing and why we’re doing it.
[+] We Understand How the Search Engines Work.
Any search engine optimization and search marketing consultant worth their salt should have a solid understanding of the complex and ever-evolving nature of search engine algorithm updates.
Staying current on all algorithmic changes that can help or hurt your campaigns and being able to pivot your strategy at a moment’s notice is key.
[+] We Engage in Safe, White Hat Practices.
We don’t engage in black hat search engine optimization tactics that violate search engine rules and put your business at risk of being demoted or blacklisted. In fact, we helped one of our long-time organic SEO clients recover from a devastating 3-year Google blacklisting. No easy feat!
How We Do It:
For our search engine optimization campaigns, we devise comprehensive plans that account for several different factors, like your industry, location, and competition level.
Here’s how we map things out:
I. Setup Phase – First, we’ll facilitate the communication between your website and Google by setting up and configuring the following properties: (1) Google Business Profile to help you manage your online presence across all of Google, (2) Google Analytics to track/measure site visits and interactions, and (3) Google Search Console to gather insights and make improvements using the various tools they provide.
II. Audit Phase – Next, we’ll conduct an extensive audit to analyze your website’s performance in the following key areas: (1) on-page and off-page SEO, (2) technical site issues, and (3) user experience, which includes checks on site speed, site security, and mobile-friendliness.
III. Research Phase – The third stage is where we discover relevant, low-competition (i.e. low-hanging fruit) keywords to help your business achieve some quick, short-term gains in search. Our goal is to consistently build and grow your search authority over time so you can later target higher-competition keywords that result in more business for you.
IV. Strategy Phase – Here we’ll use the information we gathered during the research phase to formulate a strategy according to your company’s specific needs. Prioritizing actions and opportunities in order of importance will help you achieve the best and quickest results in the shortest amount of time.
V. Deliverables – In the fifth stage, we’ll continually develop digital assets and conduct outreach campaigns to increase your digital footprint. Over time, these assets will begin accruing valuable backlinks, which are crucial for establishing your website authority. In Google’s eyes, backlinks represent a “vote of confidence” from that referring website.
FAQs:
What is search engine optimization?
Search engine optimization is the process of increasing traffic to your website by ranking it at the top of the organic search results. Our job is to ensure that each of your pages is optimized with a specific search intent in mind, so when users perform a search, they find your website among the first blue links (i.e. organic links) they see.
Search engine optimization looks at the quality of traffic, the quantity of traffic, and the organic search results to determine where your page should be ranking. Consistently creating great quality content, targeting the right keywords, and acquiring the right backlinks will help your website climb the search rankings quickly and effectively.
Does search engine optimization work?
Yes, employing the right kind of search engine optimization tactics definitely does work. Targeting the right keywords, building relevant backlinks, having the proper site structure, optimizing your site speed, and having a secure website is the surest way to improve your organic search rankings.
The average user usually only pays attention to the first 3 organic results, so it’s vitally important to use proven and reliable search engine optimization strategies to achieve and maintain high search ranking positions consistently over time.
While search marketing produces faster results, your ability to reach new prospects lasts only as long as your ability to keep spending on your campaign. On the other hand, search engine optimization is the longer-term investment with lasting results.
Is search engine optimization effective?
Yes, statistics show that users often don’t scroll too far down and rarely get past the first page, so the higher you can position your website at the top of the organic search results, the more you improve your click-through rates.
Source: LinksManagement
Our search marketing tracking software provides invaluable information on the clicks you received and how well they performed. This allows our clients to better visualize their revenue and keep a close eye on their search marketing budget.
Is search engine optimization necessary?
The truth is search engine optimization is not the right solution for every business.
We only recommend hiring a search engine optimization agency if (a) your business is already generating a steady stream of revenue, (b) you’re looking to implement a long-term online marketing solution that sends consistent and targeted traffic to your website each month, and (c) you have the proper infrastructure(s) in place to support such growth.
If you’re not in a position to hire just yet, you’re better off doing it yourself and avoid these cookie-cutter “budget” SEO companies only do the bare minimum for you. When it comes to search engine optimization services, you truly get what you pay for.
If you decide to pursue this on your own, we highly recommend learning digital marketing for free first, then consider investing in a powerful all-in-one tool suite like Semrush, which includes access to their online academy of digital marketing courses, tutorials, and certifications when you’re ready to dive deeper into the material.
What are the pros and cons of search engine optimization?
Let’s get some bad news out of the way first: Search engine optimization does take some time to get going (especially if you have a new website).
Business owners need to go in with the expectation that they’ll need to invest in SEO for a few months* before seeing any ROI.
*In our experience, a good rule of thumb to follow is that for brand new websites it can take anywhere between 9 to 12 months, and for websites that are 2 to 5 years old, around 6 to 9 months. For more established websites (5+ years), it can take between 1 to 6 months (again, it depends on the industry, location, and level of competition).
As far as the pros go, search engine optimization continually builds your brand’s expertise, authority and trust (E-A-T) metrics over time, leading to greater and more consistent sales opportunities over time.
In addition, once you’re able to compete and rank for valuable keywords with buyer intent, you drastically increase the chances that interested prospects will become future customers for your business.
And last but certainly not least, SEO growth is exponential, making ranking easier and way more profitable for you over time.
What is SEM vs SEO?
Both search engine optimization (SEO) and search engine marketing (SEM) share similar objectives in that they target specific keywords to attract the right kind of site visitor. However, the main difference is how each achieves this goal.
For SEO, numerous factors are taken into consideration when ranking a website like site authority, content quality, backlink profile, etc., while your SEM success is determined by how well you manage your campaigns and your available monthly spend.
An SEM result is usually listed at the top of the SERPs with an indication that it’s a paid advertisement, while SEO results can be shown in one or more areas like the top 10 blue links, featured snippets, local packs (map pack), People Also Ask (PAA) boxes, voice search, video search, visual search, etc.
What is content marketing and why is it important?
Content marketing involves creating, publishing, and distributing content for a targeted online audience.
Using the right keywords and links can get your pages noticed by prospects, but what good is it if visitors quickly bounce away after reading only the first few lines of your content?
That being said, a website is only as good as the content it produces, and users expect to be served authoritative and relevant content that fully satisfies their search intent. Search intent can be broken down into 3 main categories: (1) do (resolve a problem), (2) know (learn about something), and (3) go (visit a specific page).
Our content marketing team will create relevant and consistent blog content that establishes your search authority, then attracts, engages, and convinces your ideal prospects to take action.
How is content marketing done?
Instead of placing your product or service on a page with thin content and hoping customers magically find you, try writing content that aims to educate, inform, and delight your ideal prospect.
Maintaining a consistent content marketing strategy helps build your brand and keeps you top-of-mind for prospects.
Do you offer search marketing consulting services for non-US locations?
At this time, we offer both national and local search engine optimization campaigns for US businesses, and national SEO campaigns for overseas companies.
Am I locked into any long-term contracts?
For our search engine optimization campaigns, we require a 6-month minimum agreement to allow us the sufficient time to properly build and quantify results for you. After that time, campaigns will then be month-to-month, which you’re free to can cancel at any time.
Please Note: While cancelling your search engine optimization campaign will not have an immediate impact on your rankings, your results will diminish over time. For this reason, we highly recommend incorporating search engine optimization as a permanent part of your company’s overall marketing strategy.
How will I be able to track my results and overall progress?
Once you’ve been onboarded, you’ll be given access to an SEO reporting dashboard where you can track all of your leads, view detailed traffic source information, generate reports, and more.
In addition, we’ll keep you updated with monthly reports detailing our progress at every step of the way.
In-house vs. Outsourcing. Are you still on the fence?
Outsourcing can be defined as the contracting out of specific business processes to an external provider.
When businesses allocate certain job functions to an external company, it allows them to concentrate their time and energy into executing their core competencies, giving them a unique advantage in the marketplace.
Read More
What are the advantages and disadvantages of outsourcing?
Outsourcing is an effective cost-savings measure that gives businesses greater control over their budget by only paying for the services and time required to complete them.
By eliminating the need to continually hire and train additional staff, businesses can save a substantial amount on overhead costs.
Outsourcing sounds like the perfect solution for businesses, but there’s a stigma attached to it. When most people think of outsourcing, they immediately think of large, greedy corporations taking advantage of poorly paid workers in third world countries.
While contracting work to foreign countries has contributed to many ill effects on the US economy and has certainly drawn the ire of American workers everywhere, it does not provide a complete picture on outsourcing as a whole.
What is onshore outsourcing?
Onshore outsourcing (domestic outsourcing) involves “firms subcontracting their intermediate inputs in the domestic market.” In other words, it’s when a business subcontracts job functions to another company operating within the geographical boundaries of their home country.
What are three advantages to onshore outsourcing?
1 – Onshore outsourcing helps businesses save a ton on expensive operational costs. It removes the hassle of having to continually hire, train, and replace workers.
2 – Outsourcing domestically protects businesses from hidden costs. Foreign countries may not have the same protections in place. Onshore outsourced businesses are bound to all US intellectual property and confidentiality laws.
3 – Customers tend to favor companies who provide work opportunities to other American-owned businesses.
What is the benefit of onshore outsourcing to the US economy?
Onshore outsourcing leads to increases in the talent pool of available job applicants because as demand increases for jobs that were previously foreign outsourced, students will be incentivized to major in those fields once again.
When businesses decide to contract companies or individual consultants located domestically within the US, the economy is strengthened as a whole, which benefits all Americans.
Is onshore outsourcing worth it for my business?
In conclusion, outsourcing provides businesses with a cost-effective and flexible alternative to hiring additional staff and investing in costly resources, which allows them to focus on what they do best.
While foreign outsourcing has cast the entire concept of outsourcing in a negative light, onshore outsourcing has proven to be a great alternative.
It accomplishes two very important things: (1) Helps to strengthen and support the economy by providing domestic companies with more opportunities, and (2) protects businesses through the laws and regulations of the United States of America.
References
Fariñas, J., Lopez, A., Martin-Marcos, A. (2014). Assessing the impact of domestic outsourcing and offshoring on productivity at the firm level. Applied Economics, 46(15), 1814-1828.
Lastari, M.A. [daraddicted]. (2014, March 19). Outsourcing: Is it good or bad? [Video file].
Retrieved
from https://www.youtube.com/watch?v=7qeehDLYa8g
Maclay, K. (2014). Report: Offshoring and outsourcing a mixed bag for American jobs, wages. UC Berkeley News Center. Retrieved from https://news.berkeley.edu/2014/02/18/report-offshoring-and-outsourcing-a-mixed-bag-for-american-jobs-wages
Plunkett, J.W. [Plunkett Research, Ltd.]. (2012, July 17). Outsourcing and Offshoring Sectors: Challenges and Opportunities [Video file]. Retrieved from https://www.youtube.com/watch?v=H7x9nIFEyO4
The Advantages and Disadvantages of Outsourcing. (n.d.). In Flat World Solutions. Retrieved from https://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php
Our Results:
Here’s a few examples of clients we’ve helped (don’t worry, sign-up isn’t required):
[+] A 2,432% Increase in Leads for a Shipping Services Company
This client tried other search engine optimization agencies but was disappointed with the results. Our solution helped the company reduce its paid advertisement spend so it could invest in more organic search engine optimization, long-term growth solutions.
[+] A 700% Organic Traffic Increase for a Steel Building Company
We created an organic growth solution that helped this business sell its niche product to other firms as part of an overall supply chain solution.
[+] A 323% Return on Ad Spend for a Collision Repair Company
For this nationally recognized brand, we came up with a paid ad strategy that would allow the company to compete on a national level with other heavy hitters while attracting local businesses from each of its U.S. locations.
[+] A 1,844% Organic Visibility Increase for a Fitness Franchise
We took this company’s disorganized marketing approach and implemented an effective link-building strategy that improved the authority of its national website and each of its franchise sites.
[+] A 400% Increase in Conversions for a Roofing Contractor
This company was managing its search engine optimization in-house and not generating the sufficient ROI to justify the expense. We significantly improved its search marketing strategy and the effectiveness of its online campaigns and now the company has more time to focus on its business.
